Pega Infinity ‘24 Helps Enterprises Harness Powerful GenAI Solutions to Achieve Self-Optimization - Seite 2

• New connector providing real-time customer context: Integration with Tealium AudienceStream helps marketers apply identity matching capabilities to merge customer profiles (including anonymous and known data) and better predict behavior.
• Calculate ROI for high-value audiences: Define key customer segments in Pega Customer Decision Hub to monitor segment performance in real time, making it easier to track success and make adjustments.
• Curate marketing knowledge and best practices: New Pega GenAI capabilities provide faster and easier conversational access to process documentation, best practices, and reporting.
• Streamline sales communications with consolidated customer views: Updated digital messaging capabilities within Pega Sales Automation help streamline communications across customer-facing channels with a consolidated view of all customer and prospect information on a single screen.

Pega’s commitment to leveraging genAI innovation to provide clients with outcome-focused, industry-changing technology includes the recent launch of Pega GenAI Blueprint, a collaborative application that combines the power of genAI with Pega’s industry best practices to turbocharge the app design process. Users can quickly and easily create ‘application blueprints’ and deploy them to Pega’s leading automation platform to accelerate the creation of enterprise-grade applications.

The Pega Infinity portfolio of products, including these new genAI capabilities, will be featured at PegaWorld iNspire 2024 – Pega’s annual user conference – at the MGM Grand in Las Vegas from June 9-11.

For more information on Pega Infinity ‘24, visit https://www.pega.com/infinity.

Quotes & Commentary:

“While enterprise leaders understand the value of AI and automation, they need practical ways to apply these technologies changing business and customer needs in real time,” said Kerim Akgonul, chief product officer, Pega. “Pega Infinity is providing users with new generative AI capabilities that help them work faster and smarter for their customers.”

“With the launch of Pega Infinity ’24, we expect that Pega’s improved use of GenAI will speed development and unlock enterprise innovation,” said Scott Leete, EY, global Pega alliance relationship director. “Their integration of persona-based use cases can add value to customer experiences, and we expect to see EY clients experience the benefits of increased agent productivity using Pega GenAI Automate in the Pega Client Service solution.”