Dialing Up Nights Out

Heineken & Bodega Launch the No-Frills ‘Boring Phone’ - Seite 3

TSHA says, “As an artist, you want to connect with the audience to know they’re having a good time, but it’s hard to do this when you look up from the decks and see a sea of smartphones flashing in your face. I would love to see a world where we enter the venue and just live in the moment; connect with the artist, your mates and just have a good time. The Heineken x Bodega Boring Phone is the perfect antidote to the barriers smart tech pose to nights out.”

Heineken and Bodega will unveil The Boring Phone at Milan Design Week on Thursday 18th April, with a party hosted by the collaborators. Following this, devices will be given away to revellers around the world, so they can disconnect, reclaim quality time with friends, family and loved ones, and dial up their nights out.

An app that will turn smartphones boring will also be launched in June to give those who don’t manage to get their hands on a physical device the Boring Phone experience.

To discover more about The Boring Phone and why ditching smart tech enables better nights out, visit www.heineken.com/theboringphone.

Notes to editors:
For more information, images and interview requests please contact [e-mail].

Research*:
Heineken commissioned survey of 4,000 Gen Z and Millennial Smartphone users of legal drinking age (2,000 UK, and 2,000 USA). Conducted by OnePoll, March 2024. Data can be separated into just UK/US/Gen Z/Millennial demographics if required. Further data from Italy, Brazil, Germany and Mexico available upon request.

About the Boring Phone

Dimensions	108 x 55 x 18.9mm, 123g
Displays	Internal: 2.8” QVGA | External: 1.77" QQVGA
Camera	0.3MP + LED flash
Design	Ergonomic flip phone with DualSIM
Audio	FM radio (wired/wireless)
Connectivity	2G, 3G, 4G | Bluetooth 4.2 | 3.5mm AV jack | Micro USB
Battery	1,450mAh (removable) Up to 6 hrs 3G/4G networks talk time. Up to 20hrs talk time in 2G networkss | Over a week of standby time
Storage	Internal: 128MB | MicroSD slot up to 32GB
Charging	Micro USB

About Bodega
Founded in 2006 as a conceptual retail space encompassing street culture and contemporary fashion, Bodega has evolved into a global tastemaker within traditional retail, e-commerce, art experiences, and design. Based in Boston, MA & Downtown LA, Bodega’s fully hidden, experimental retail space has been described as a living art installation and is one of the most talked about experiences on the planet https://bdgastore.com/.