Beyond the Brand: all(R) Laundry - Seite 2

Sustainability from all free clear

In recent years, the laundry industry has seen a surge toward eco-friendliness and biodegradability. The all brand drives the evolution of product ranges and manufacturing processes to offer consumers a climate-conscious choice that doesn't sacrifice high-quality performance.

In 2023, Henkel and Shell Chemical LP launched a collaboration to source renewable raw materials in the manufacturing of surfactants used in many of Henkel's laundry product brands, including all. This initiative has the potential to reduce greenhouse gas emissions by up to 120,000 tonnes of CO₂ over the length of the five-year agreement. Using the mass balance approach, an independent accounting process is applied enabling Shell to attribute the total tonnes of renewable feedstocks used in the process solely to Henkel.

all free clear Original liquid detergent is also Safer Choice certified, which means that its formula meets the United States Environmental Protection Agency's (EPA) stringent criteria for human health, the environment, and performance.

Beyond the all free clear Brand

With a strong team made up of cross-functional professionals, all free clear has gained market leadership in the sensitive skin segment of the laundry category. The brand utilizes expert input to create products and strategies that identify and meet consumer needs and fill the pipeline with continued innovation.

all free clear's dermatologist partners help educate audiences on the brand's mission of delivering gentle yet effective laundry solutions for individuals with sensitive skin. Their partnership underscores the brand's dedication to providing scientifically validated products that prioritize skin health. Continuing this tradition of collaboration with healthcare professionals, the brand's partnerships with leading dermatologists can be seen within advertising and brand activation campaigns. Through multimedia channels and in stores, all free clear continues to tell a compelling and relatable story to consumers everywhere.

As both the category and the brand evolve to meet unique consumer needs, these efforts aim to not only improve lives today, but lay a strong foundation for generations to come. To keep up with all free clear, follow the brand on Instagram or visit all-laundry.com.

Foto: Accesswire

View additional multimedia and more ESG storytelling from Henkel on 3blmedia.com.

Contact Info:
Spokesperson: Henkel
Website: https://www.3blmedia.com/profiles/henkel
Email: [e-mail]

SOURCE: Henkel

View the original press release on accesswire.com