JCDecaux gains Ipsos validation for its global metro audience measurement - Seite 2

Sylvain Le Borgne, Group Chief Data Officer of JCDecaux, said: “I am delighted that JCDecaux has partnered with Ipsos to validate Metro Audience Metrix, setting global audience measurement standards for OOH. Metro Audience Metrix helps advertisers make data-driven decisions to optimise their media spend by providing accurate insights for the metro environment.”

Key Figures for JCDecaux

• 2023 revenue: €3,570.0m^(a)
• N°1 Out-of-Home Media company worldwide
• A daily audience of 850 million people in more than 80 countries
• 1,056,833 advertising panels worldwide
• Present in 3,918 cities with more than 10,000 inhabitants
• 11,650 employees
• JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
• JCDecaux is recognised for its extra-financial performance in the FTSE4Good (3.4/5), CDP (A), MSCI (AAA), Sustainalytics (13.7), and has achieved Gold Medal status from EcoVadis
• 1^st Out-of-Home Media company to join the RE100
• Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
• N°1 worldwide in street furniture (630,196 advertising panels)
• N°1 worldwide in transport advertising with 153 airports and 258 contracts in metros, buses, trains and tramways (319,081 advertising panels)
• N°1 in Europe for billboards (85,743 advertising panels worldwide)
• N°1 in outdoor advertising in Europe (708,620 advertising panels)
• N°1 in outdoor advertising in Asia-Pacific (165,292 advertising panels)
• N°1 in outdoor advertising in Latin America (91,682 advertising panels)
• N°1 in outdoor advertising in Africa (25,337 advertising panels)
• N°1 in outdoor advertising in the Middle East (21,300 advertising panels)

(a)   Adjusted revenue


For more information about JCDecaux, please visit jcdecaux.com.
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Communications Department: Albert Asséraf
[phone] – [e-mail]  

Investor Relations: Rémi Grisard
[phone] – [e-mail]

 

Attachment

• 22-04-2024 # Metro Audience Metrix_UK