Bumble Gives Women More Choice to Make the First Move

Bumble, the women-first dating app, today unveiled an updated brand identity and app design, and launched a suite of new features, including more ways to Make The First Move, marking a new chapter in Bumble’s evolution.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240430323928/en/

Dating app Bumble is expanding upon its signature Make The First Move functionality with the launch of Opening Moves to give women more choice in how they make romantic connections. Bumble is also introducing a fresh, new design, and making it easier to create a compelling profile to find desired matches. (Graphic: Business Wire)

Bumble launched in 2014, giving women more control of their dating lives by flipping traditional gender roles and challenging the antiquated rules of dating. Today, the app is expanding upon its make the first move requirement by introducing choice in how a connection is made with Opening Moves. Additionally, Bumble is making its profile creation quicker and more intentional, expanding its dating intentions and making updates to its compatibility algorithms.

Recent Bumble research* shows women’s experiences have evolved, especially regarding empowerment in online dating. Keeping true to Bumble’s mission, equality remains a priority in relationships with the overwhelming majority* (92%) of women stating it is a top marker in romance. However, how women define equality has evolved with almost 9 in 10* (88%) single women surveyed on the app globally stating that today, equality is about personal choice and autonomy to decide what’s right for you.

After billions of first moves and countless Bumble success stories, Bumble continues to prioritize community-first feedback with solutions that make dating better for women. This builds upon the company’s decade of leadership in addressing issues that impact women online, including banning body shaming and gender-based hate, launching features to combat non-consensual lewd content, and leveraging AI to automatically block spam, scam, and fake profiles. According to research, the majority* of women (60%) surveyed use Bumble because they believe the app delivers a better experience for them.