Naples Soap Company to Launch New Sensitive Skincare Line for High Demand $41 Billion Market

Naples Soap Company, Inc. (OTCQB: NASO), (“the Company”), a pioneering health and wellness brand that offers premium-quality skin and hair care products throughout the United States, today announced the upcoming launch of Grow Beautii, a new line of skin care products formulated and designed specifically for users with sensitive skin. The Grow Beautii line is set to serve an unmet segment of the rapidly growing $41 billion global sensitive skin care products market.

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Grow Beautii, a new line of skin care products formulated and designed specifically for users with sensitive skin is slated to launch in the fourth quarter of 2024. The Grow Beautii line will include mild cleaners and soothing moisturizers specially formulated for users of all ages with skin conditions. Product formulas will focus heavily on premium all natural ingredients proven to soothe the skin including goat’s milk, coconut oil, sea salt, witch hazel, and aloe vera. (Photo: Business Wire)

Slated for launch in the fourth quarter of 2024, Grow Beautii will include mild cleaners and soothing moisturizers specially formulated for users of all ages with skin conditions. Product formulas will focus heavily on premium all natural ingredients proven to soothe the skin including goat’s milk, coconut oil, sea salt, witch hazel, and aloe vera.

Naples Soap Company’s wholesale business, which has historically served the boutique and hospitality market, is set for a major strategic shift to create and distribute new product lines into major national retail chains including specialty beauty stores, department stores, big box stores, and pharmacies. Grow Beautii is expected to anchor this wholesale growth initiative and will also be available at Naples Soap Company’s physical stores, at www.naplessoap.com, and other direct to consumer digital marketing channels.

While there is a wide selection of products for sensitive skin in the over-the-counter pharmacy segment that are medicinally oriented and packaged, and there are numerous high-end skin care lines for sensitive skin, the Grow Beautii line will cater to the under-served and broadest segment of the consumer market that seeks high quality, affordable, gentle, appealing beauty and self-care products specifically for sensitive skin.