Luna Innovations Appoints New Senior Leadership Across Sales and Product Marketing

Luna Innovations Incorporated (NASDAQ: LUNA) (“Luna” or the “Company”), a global leader in advanced fiber optic-based technology, today announced the appointment of two new members of its senior leadership team.

• Will Denman is appointed Senior Vice President, Sales, North America, overseeing the company’s customer success and sales operations and strategy, effective May 1, 2024. Prior to joining Luna, Mr. Denman served as Senior Vice President of Global Sales and Marketing for National Instruments. Mr. Denman has over 20 years of experience in developing and leading world class strategic sales and marketing organizations.
• Matthew Friedman was recently appointed Vice President, Product Marketing, responsible for product marketing and management. He joined Luna from National Instruments, where he held several positions, including Chief Product Marketer for National Instruments software and Director of Offering Management. Mr. Friedman has over 20 years of experience in product marketing and management.

The company also announced on May 1, 2024 that it has appointed finance executive John Roiko as Chief Financial Officer. In addition, Heather Matzke-Hamlin has joined Luna as a consultant to evaluate, renew and document the Company’s business process controls, including SOX controls. Recently, Ms. Matzke-Hamlin served as Chief Accounting Officer at IHS Markit. She has over 30 years of experience in public accounting, internal audit, and public company reporting and internal control execution, including accounting for complex business areas. She will partner closely with Luna’s new CFO John Roiko.

“We are thrilled to welcome Will and Matthew to our leadership team as we continue to take important steps towards growing our business and advancing our leadership in fiber optic-based technologies” said Rich Roedel, Interim Executive Chairman and Interim President. “We believe their skills and experience will be critical to strengthening our operations and accelerating our mission of driving value for all of our stakeholders.”

Biographies

Will Denman

Will Denman brings over 20 years of experience in developing and leading world class strategic sales and marketing organizations. Most recently, Mr. Denman served as the Senior Vice President of Global Sales and Marketing at National Instruments where he was responsible for the company's full $1.7B in revenue and a team of 600 people. Mr. Denman is known as a skilled developer of talent and as a leader that transformed the National Instrument’s Go-To-Market organization, resulting in sustained multi-year growth and significant customer impact amongst many of the world's most prominent companies. He holds a MBA from the University of Denver, and a Bachelor’s degree in Mechanical Engineering with a Computer Science minor from the University of Colorado at Boulder.