Skechers First Brand to Buy Super Bowl LIX Ad

Following football fans learning the fates of their teams with the 2024 NFL schedule announcement last night, Skechers is the first brand to secure its place at Super Bowl LIX on February 9, 2025. The early commitment of what will be the 12^th appearance by Skechers at the event lays down the gauntlet for the advertising world as the global performance and lifestyle brand begins preparation for its biggest and best Big Game commercial to date.

“From the Euros to Paris, this is a pivotal year for athletic competition, and Skechers will be seen through every moment, starting right now as the first brand to announce our commitment to Super Bowl LIX in 2025,” said Michael Greenberg, president of Skechers. “This is the best stage in all of sports to communicate Skechers’ comfort and innovation message.”

Greenberg continued: “As the number three footwear brand in the world, we see tremendous growth possibilities in team sports with our recent entrance into basketball and soccer featuring elite players like Julius Randle and Harry Kane competing in Skechers. We are laser-focused on innovation in all we do—from product to marketing—and it will all be exemplified with an impactful Super Bowl campaign that represents our mantra as The Comfort Technology Company.”

Skechers has been a perennial advertiser during the Big Game, having appeared 11 times previously. The brand’s first appearance starred Joe Montana in 2010, and this year it featured Mr. T and Tony Romo. Other notable past Skechers Big Game commercial highlights include Snoop Dogg and Martha Stewart, Mark Cuban with a French bulldog named Mr. Quiggly, as well as Willie Nelson singing “On the Road Again.”

About SKECHERS U.S.A., Inc.

Skechers (NYSE:SKX), The Comfort Technology Company based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,200 Skechers retail stores. A Fortune 500 company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.