340 0 Kommentare Experticity Names Winners of Helpful Expertise in Retail Award

SALT LAKE CITY, UT--(Marketwired - Jan 22, 2014) - Experticity today announced the winners of the 2013 Helpful Expertise in Retail Award. Experticity's recent Retail Buying Experience survey not only shows that consumers are asking for product expertise in retail, but that retailers delivering on this experience are being rewarded by consumers. As retailers increasingly shift away from "low prices" as their primary focus, knowledgeable, experienced employees who can help consumers have a more rewarding buying experience are becoming retail's critical differentiator.

"Our company is committed to helping brands and retailers achieve the real benefits of offering consumers helpful product and category expertise. A buying experience centered on helpful expertise improves brand perception and fosters loyalty among both customers and employees," noted Tom Stockham, CEO of Experticity. "This award, which is driven from real consumer feedback, shows that some retailers are getting it right and providing quality shopping experiences as a result. I congratulate each of our category winners, as well as the highest scoring overall winners Sephora, Bass Pro, Cabela's, and REI."

Read more detailed blog post: The Results are in

The Retail Buying Experience survey was conducted by Experticity in September 2013, asking 600 consumers about the qualities they find most helpful in a retail associate. While helping them find the correct product was recognized as important, the single most valuable characteristic identified by survey respondents was a high level of product knowledge.

Experticity also asked the consumers a series of questions about their experiences with two dozen stores that represent five different market segments where consumers typically look for guidance: outdoor recreation, sporting goods, hunting or fishing, health and nutrition, and prestige beauty. Questions assessed the associates' attitude, general helpfulness, and knowledge of the store's products. Within each segment, those stores scoring highest in the areas deemed most valuable by consumers were selected as the winners of the award.

2013 Helpful Expertise in Retail Award Winners