Experticity Names Winners of Helpful Expertise in Retail Award - Seite 2

In addition to the category winners, four retailers received the highest aggregate scores: Sephora, Cabela's, REI, and Bass Pro. 

"At Sephora, we understand that clients still want helpful expertise from retail sales associates to guide buying decisions. In order to stay competitive and bring consumers back to our stores regularly, we pride ourselves on investing in the education of our sales associates across all facets of our specialty retail."
-Christie Jack, senior vice president of retail, Sephora

"Bass Pro Shops recognizes the importance of engaging dedicated professionals who promote the outdoor lifestyle and live it as well. Because we offer such a huge variety of outdoor gear, training is essential for continuing to provide the level of expert service our customers have come to expect. To meet customer needs for guidance in making buying decisions, we understand the importance of investing in sales associate knowledge. This not only benefits our customers, it raises job satisfaction for our associates as well."
-Jim Hagale, president of Bass Pro Shops

"Experticity provides retailers a valuable service by pointing out the importance of customer service, something on which Cabela's success is based. Cabela's high ranking in the survey and award finish in two separate market segments are indicative of the passion and dedication our Outfitters show in providing a legendary customer experience. Also, it shows us not to let up, to work harder, because retail customers, rightfully, have high expectations. That passion and dedication is in our nature."
-Craig Harrison, Cabela's VP of US Stores

Recommendations for Retailers
Based on the findings of the survey, Experticity recommends that retailers place special emphasis on hiring the right associates, giving preference to those who are fans of the category they focus on and the products they sell. They should also provide them with the right training to give them the most comprehensive product knowledge to ensure consistent, excellent customer service. They should also provide their associates with incentives for quality work such as discounted or free merchandise, to solidify their position as brand advocates and reinforce informed recommendations.