17 Million First-Time Homebuyers May Enter Housing Market within Next 5 Years - Seite 3

Trended Data "Trending" Up With Lenders

TransUnion launched CreditVision in January 2013 to enhance lending and marketing decisions by leveraging an expanded view of credit data on each consumer. Whereas a traditional credit report offers a static glimpse of a consumer at a snapshot in time, trended data assets leverage up to 30 months of historical information to provide a dynamic perspective. For example, while a traditional credit report may tell you a consumer has $5,000 in credit card debt, one using trended data will show you whether he has built up or paid down that balance over time.

Trended data has the potential to improve many mortgage borrowers' risk tiers. A recent TransUnion analysis found that mortgage scores utilizing trended data can outperform traditional risk scores. Additionally, the analysis found that 21% of consumers migrated to a higher credit tier while only 11% of consumers dropped in credit tier.

Between September 2015 and September 2016, TransUnion has seen a 300% increase in CreditVision customers. "We've observed material increases in the number of mortgage resellers, credit card issuers, auto lenders and consumer finance lenders adopting CreditVision in their lending and marketing strategies, and we think this growth will only continue as more people realize the benefits of trended data," added Chaouki.

For more information about the study or CreditVision trended data, please visit http://www.transunioninsights.com/homebuyers.

About TransUnion (NYSE: TRU)
Information is a powerful thing. At TransUnion, we realize that. We are dedicated to finding innovative ways information can be used to help individuals make better and smarter decisions. We help uncover unique stories, trends and insights behind each data point, using historical information as well as alternative data sources. This allows a variety of markets and businesses to better manage risk and consumers to better manage their credit, personal information and identity. Today, TransUnion has a global presence in more than 30 countries and a leading presence in several international markets across North America, Africa, Latin America and Asia. Through the power of information, TransUnion is working to build stronger economies and families and safer communities worldwide.

We call this Information for Good. http://www.transunion.com/business

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