NOM and GfK to Deliver Total Readership of Print Brands in the Netherlands

Amsterdam (ots/PRNewswire) -

NOM (Nationaal Onderzoek Multimedia) (http://www.nommedia.nl/en),
the Joint Industry Committee responsible for the national readership
survey in The Netherlands, has commissioned GfK (http://www.gfk.com)
to integrate their print currency for newspaper and magazine brand
consumption with NOBO online published media brand consumption data.
This will deliver insights into the total readership of the brand
across all platforms in the Netherlands.

NOM, which represents all leading newspaper and magazine
publishers in the Netherlands, has appointed GfK to develop and
execute the data fusion. This fusion will produce figures for total
readership that will include consumption of brands across all
platforms (printed edition, pc / laptop, tablet, smartphone). GfK
will provide NOM with methodological consultancy and data science
expertise to produce total readership on a quarterly basis. The first
publication is expected for the end of this year.

Irena Petric, managing director at NOM, comments, "By fusing our
print and online brand consumption data into single metric, we can
provide media and advertisers with instant access to performance
across the full spectrum. This kind of complex data integration
demands expert understanding and experience in combining substantial,
multi-source data streams - and we are extremely pleased to be
partnering with GfK on this."

Stefan Raum, global head of media measurement at GfK, adds,
"Markets need solid, yet comprehensive currencies that reflect
today's multiplatform consumption habits of consumers. GfK has the
proven data science expertise to facilitate this important data
integration work. We are proud that NOM has selected GfK as their
partner in producing total readership of print brands for the Dutch
market."

ots Originaltext: GfK SE
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Amanda Martin
Global PR
[phone]
[e-mail]