Liberty Interactive to Change Name to Qurate Retail Group - Seite 2

The rebrand will be the culmination of a multi-year evolution for QVC Group.  Each of the eight businesses of Qurate Retail Group will maintain its distinct consumer brand, logo and shopping experience in the new organization.  HSN was the original TV shopping channel, followed by QVC.  The two brands defined live video commerce, while each leveraged its video expertise to expand into ecommerce, mobile commerce and social commerce. Meanwhile, zulily launched and grew its unique, highly personalized ecommerce platform, and the Cornerstone Brands introduced and expanded their interactive lifestyle brands.  In October 2015, Liberty Interactive acquired zulily, and in December 2017, Liberty Interactive acquired full ownership of HSN, Inc., which included the Cornerstone Brands. 

As Qurate Retail Group, the combined organization will serve 23 million customers worldwide and will have 27,000 team members in the US, the UK, Germany, Japan, Italy, France, Poland and China. In 2017, Qurate Retail Group generated pro-forma revenue of $14 billion. 

"We are creating a unique organization, with the scale to drive extraordinary innovation in the retail space," George said.  "With our highly innovative teams working together across brands, we will be able to offer an expanding array of engaging, content-rich shopping experiences, featuring world-class and entrepreneurial brands, supported with outstanding customer service."

To accelerate innovation, Qurate Retail Group includes a New Ventures team, focused on developing inventive retail concepts and looking beyond the organization's current business for additional growth opportunities.  This team is led by Darrell Cavens, the co-founder of zulily.

Qurate Retail Group will trade under new tickers (NASDAQ: QRTEA, QRTEB) and will include the businesses and assets currently attributed to QVC Group tracking stock (NASDAQ: QVCA, QVCB), including QVC, Inc., HSN, Inc. (which includes Cornerstone Brands), and zulily, LLC, which are currently wholly owned subsidiaries of Liberty Interactive, and several smaller investments.

Please visit the new Qurate Retail Group website, which features videos, facts, aggregated news stories and additional information. Follow us on Facebook, Twitter and Instagram @QurateRetailGrp.

Forward-Looking Statements
This press release includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements about the rebranding and corporate name change of Liberty Interactive, including timing, related benefits and changes to trading symbols, the completion of the proposed transactions between Liberty Interactive and GCI Liberty and changes to Liberty Interactive's management and board of directors. These forward-looking statements involve many risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such statements, including, without limitation, the satisfaction of conditions to the proposed transactions and general market conditions. These forward-looking statements speak only as of the date of this press release, and QVC expressly disclaims any obligation or undertaking to disseminate any updates or revisions to any forward-looking statement contained herein to reflect any change in QVC's expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based. Please refer to the publicly filed documents of Liberty Interactive and QVC, including their most recent Forms 10-K and 10-Q, for additional information about Liberty Interactive and QVC and about the risks and uncertainties related to Liberty Interactive's and QVC's respective businesses which may affect the statements made in this press release.