Wirecard and Berjaya extend cross-border loyalty platform B Infinite from Malaysia to Singapore with plans to include other countries in the region

Aschheim, Munich / Singapore (ots) - After the successful launch
of the B Infinite mobile app in Malaysia in 2016, there are close to
250,000 B Infinite mobile app users to-date The cooperation between
Wirecard and Berjaya expands now to Singapore and will be in the
Philippines in early 2019 Wirecard's mobile application and latest
cross-border loyalty platform allow B Infinite to comprehensively
drive brand loyalty by offering users a variety of ways to earn and
redeem points and enjoy other forms of rewards and recognition

Wirecard, the global innovation leader in digital financial
technology, and Berjaya, one of Malaysia's largest retail
conglomerates with a wide range of interests across various business
sectors, have today announced that they are expanding their
cooperation in the Asia-Pacific region with the first fully digital
cross-border loyalty program, B Infinite. A proven success of the two
parties' collaboration that was initiated in 2016, the B Infinite
loyalty program will debut in Singapore this week. The Philippines
will follow suit in early Q2/2019.

The B Infinite loyalty program gives users the ability to earn and
pay with loyalty points, view latest local partners' "flash deals",
perform card payment via Masterpass card-on-file functionality and
enjoy the convenience of in-app purchase and redemption. There are
close to 250,000 B Infinite mobile app users to-date.

Implemented in phases, Wirecard's cross-border offering
(http://ots.de/Neiuze) will facilitate B Infinite's ability to run
the program across different countries and currencies, thereby
enhancing the customer experience - all through one platform. Users
simply have to use smartphones to redeem their digital points or
vouchers wherever B Infinite is present, regardless of where they
were originally issued or where the customer lives. The solution
clearly reflects Wirecard's vision of enabling fully digitalized,
borderless payments. Malaysian users can expect to be the first to
enjoy the cross-border functionality in Q2 2019.

Upon full implementation, travelers will find their journeys and
stays more rewarding with B Infinite as not only will they be able to
earn and redeem loyalty points seamlessly, according to their needs
and their location, but also enjoy more privileges, discounts and
rewards for their loyalty and regular usage. Merchant partners can
also look forward to engaging with an expanded base of regional
consumers and online shoppers.

Yau Su Peng, Director, Retail and Innovation at Berjaya
Corporation, said, "The success of our partnership with Wirecard in