Ahold Delhaize announces update on brand strategy in Belgium
Zaandam, the Netherlands, January 14, 2019 - Ahold Delhaize today announces an update on its brand strategy in Belgium, focused on further improving its omni-channel offer
and accelerating growth.
Delhaize Le Lion, the leading brand in Belgium, will continue to deliver on its ambitious expansion plans which include the opening of around 100 new supermarkets in the next three to four years
and a strengthened online proposition. This year, Delhaize Le Lion will start a collaboration with bol.com, adding in-store bol.com pick up points for orders from the largest online retailer in the
Benelux.
Additionally, following positive customer feedback, Albert Heijn Belgium will continue its expansion by opening 30 to 50 new supermarkets in Flanders in the next few years. The strategic focus of
Albert Heijn will remain on its personal service, surprising assortment and Dutch value proposition. Delhaize Le Lion will coordinate the expansion plans of Delhaize Le Lion and Albert Heijn
Belgium.
"With the three great local brands combined, we have a no. 2 position in the Belgian market and are uniquely positioned to win the hearts of the Belgian customer, both in-store and online. We are
on the right track to drive growth with two strong supermarket brands, each with its own distinctive and loyal customer base, and large online opportunities with bol.com," said Wouter Kolk, CEO
Ahold Delhaize Europe and Indonesia. "I'm very excited to see our Belgian businesses winning together, as we deliver on our Leading Together Strategy."
Lesen Sie auch
Read the Delhaize Le Lion press release in the attachment.
Ahold Delhaize announces update on brand strategy in Belgium
Delhaize accelerates growth and continues the ambition in Belgium
Delhaize accelerates growth and continues the ambition in Belgium
This announcement is distributed by West Corporation on behalf of West Corporation clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Ahold Delhaize via Globenewswire
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Ahold Delhaize via Globenewswire
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