Humanization of Technology Drives $339 Billion Brand Value Growth in Second BrandZ Top 75 Most Valuable Global Retail Brands Ranking - Seite 4

About the BrandZ Top 75 Most Valuable Retail Brands Ranking

Commissioned by WPP and conducted by brand equity research experts Kantar, the BrandZ Top 75 Most Valuable Retail Brands report and ranking is now in its third year,  

The ranking combines rigorously analysed market data from Bloomberg with extensive consumer insights from over 3.7 million consumers around the world, covering more than 166,000 different brands in over 50 markets. This ranking covers brands that are pure retail, fast food, apparel and luxury.

The ability of any brand to power business growth relies on how it is perceived by customers. As the only brand valuation ranking grounded in consumer opinion, BrandZ^TM's analysis enables businesses to identify their brand's strength in the market and provides clear strategic guidance on how to boost value for the long-term. The eligibility criteria are:

• the brand is owned by a publicly traded enterprise, or its financials are published in the public domain
• Unicorn brands have their most recent valuation publicly available. (In prior years, only publicly-traded or audited companies were eligible).

The suite of BrandZ^TM brand valuation rankings and reports includes Australia, China, France, Germany, Global, India, Indonesia, Italy, Latin America (Argentina, Brazil, Chile, Colombia, Mexico, Peru), The Netherlands, Saudi Arabie South Africa, Spain, UK, US. Coming in 2019; Canada and Japan

About Kantar

Kantar is the world's leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar's 30,000 people help the world's leading organisations succeed and grow.

About WPP
WPP is a creative transformation company. We build better futures for our clients through an integrated offer of communications, experience, commerce and technology. For more information, visit www.wpp.com.

The report, ranking, charts, articles and more can also be found via the BrandZ app, which is free to download for Apple IOS and all Android devices or search for BrandZ in the respective iTunes or Google Play app stores.

For the full BrandZ Top 75 global retail report and analysis click here.

For the complete list of the BrandZ Top 75 brands click here.

For further information please contact:

Lucy Edgar 
Kantar
Mobile: [phone]
Email : [e-mail]

Teresa Horscroft/Kate Alexander
Eureka Communications
Tel: [phone]
Mobile: [phone]
Email: [e-mail] / [e-mail]

^[1] Chanel's performance in the ranking has been boosted by the availability of additional financial information, which has allowed BrandZ to recalculate its brand value to $37.0 billion, moving the brand up to the No. 8 spot in the ranking.

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