Saudi Arabia Baby Food Market is Expected to Reach Around USD 1.5 Billion by the Year Ending 2023

Ken Research

GURUGRAM, India, July 23, 2019 /PRNewswire/ -- Key Trends

• The growing awareness of nutritional management and nutritional diets is one of the major reasons for increasing baby food market sales within the Saudi Arabia.
• Increasing focus of baby food manufacturers towards improving the food taste along with rising need of nutritional management by concerned parents will lead to new product innovation in the near future.
• Stiff competition among major players coupled with aggressive marketing strategies implied by major companies is escalating the awareness for infant nutrition in the country.

Organic Baby Food: The organic baby food type is grown or processed without synthetic fertilizer or pesticide. Choosing organic over inorganic products reduces the exposure of infants to these harmful substances unfit for human consumption. Organic products are generally priced at a premium. So, with rising GDP and PDI (personal disposable income), the demand for organic baby food is also expected to rise in the near future. Some of the leading organic baby food brands within Saudi Arabia include Gerber, HappBaby, Earth's Best, and Plum Organic and others.

Innovation in the Market: Along with increasing innovation and high receptiveness for new baby food products in the market, the supply and demand for innovative baby food items is expected to only grow. For instance, rising manufacturers' focus towards improving food quality and taste and preferences. This has encouraged the demand for specialty products from specific ingredients such as cow milk, flavors, and attractive packing's.

Expected Rise in Internet Retailing: Among all channels of distribution selling baby food products in the KSA, the maximum growth was observed for internet retailing. Internet retailing of baby food products in the KSA has grown at a CAGR of 24.4% during the review period 2013-2018. This trend is further anticipated to increase as online channels of distribution help in saving time, effort and in most cases, money as well. Some of the leading websites for groceries in the KSA include Carrefour, Pricena, Ubuy and others that offer a broad range of products, from fresh fruits and vegetables to baby foods. They offer a variety of international brand names in the baby food market such as Cerelac, Nido, Similac, and Blemiland many others.