Champions Hockey League and Infront extend Partnership until 2028

New five-year prolongation of media and marketing partnership to run until 2027/28 season

BEIJING, Dec. 17, 2019 (GLOBE NEWSWIRE) -- Infront, a Wanda Sports Group company (NASDAQ: WSG), has been appointed as the Champions Hockey League's (CHL) exclusive media and marketing partner after the decision was ratified by the 33 CHL shareholders (26 clubs, 6 leagues and the International Ice Hockey Federation) at their extraordinary General Assembly Meeting, in Cham, Switzerland, last week.

The new agreement covers a period of five years from 2023 to 2028 and includes media and marketing rights, overall venue management, digital services and management of broadcast production.

The partnership allows CHL and Infront to continue its long-term development of the CHL building on a foundation which has stimulated consistent growth since the competition's launch in 2014.

Peter Zahner, CHL President said: “Signing another five-year extension is a very strong message for fans and media – it first of all shows that Infront strongly believes in our product, but it also demonstrates the big commitment of all our shareholders and partners who will continue to work hard on establishing the CHL as Europe’s greatest hockey competition. The prolongation gives us long-term stability to develop a premium fan experience and club ice hockey in Europe in general."

Bruno Marty, Senior Vice President ProSports at Infront, said: “This agreement confirms our leading position on the global ice hockey stage as the premier source for premium rights and properties. Infront has been part of the CHL's DNA from the start and its continued growth is something we aim to build on through this new agreement. We have a shared vision on what could be achieved over the next few years and look forward to delivering pan-European hockey to a broader audience.”

About Wanda Sports Group

Wanda Sports Group (Nasdaq: WSG) is a leading global sports events, media and marketing platform with a mission to unite people in sports and enable athletes and fans to live their passions and dreams. Through our businesses, including Infront and The IRONMAN Group, we have significant intellectual property rights, long-term relationships and broad execution capabilities, enabling us to deliver unrivalled sports event experiences, creating access to engaging content and building inclusive communities. We offer a comprehensive array of events, marketing and media services through three primary segments: Mass Participation, Spectator Sports and Digital, Production, Sports Solutions (DPSS). Our full-service platform creates value for our partners and clients as well as other stakeholders in the sports ecosystem, from rights owners, to brands and advertisers, and to fans and athletes.