Amun AG Acts to Boost Swiss Distribution With New Head of Business Development

Zurich – 20 February 2020 – Amun AG is delighted to welcome Sina Meier as the new Head of Business Development for Switzerland to its team. Sina joins Amun from her previous role at Credit Agricole next bank (Suisse) SA, where she was heading the business development for the Swiss-German and French-speaking part of Switzerland.

During her extensive career, which spans over 25 years in the Swiss banking sector, Sina has held many positions within major financial institutions like Credit Agricole Indosuez, Clariden Leu and UBS. Sina was instrumental in the development of international High-Net-Worth Individuals as well as institutional investors in the Swiss market. Her expertise in the Swiss private banking and Swiss retail banking industry will allow Amun to further expand its mission to bridge the gap between the traditional financial world and the crypto industry in Switzerland.

Sina’s hire comes at a crucial point when Amun is expanding its scope to offer not only institutional-grade investment products in Switzerland and Europe but also to High-Net-Worth Individuals who have an appetite in crypto vehicles. Last month, Amun complemented its existing suite of crypto ETPs with the launch of the 21Shares Inverse Bitcoin ETP (SBTC) to equip both retail and institutional investors with secure and simple investment instruments to capitalize on the inherent volatility of the crypto market in a regulated environment.

“As a Swiss issuer of passive investment trackers for digital assets, Switzerland is and has always been the focal point of our attention. We have seen a rise in institutional demand for crypto products in Europe and Switzerland and Sina’s wealth of experience in the Swiss institutional market will be invaluable in our mission to bring professionally structured investment products with digital assets as underlyings to the Swiss investors. We are delighted to welcome her to the team.” Hany Rashwan, CEO of Amun AG says “Her experience and knowledge will play an important role in successfully driving our next phase of development and will be instrumental in further reinforcing our efforts to build a solid client base in Switzerland.”