Digital Technology is Driving Tennis Experience Beyond the 'Golden Era' - Seite 3

"At Roland-Garros, we believe innovation, social technology and analytics-based experiences have a key role to play to make tennis more accessible and more engaging to the existing and new generations of tennis fans and our partnership with Infosys will ensure the Roland-Garros DNA remains true to our roots but can also evolve and be future ready," said Michael Tonge, Director of Sponsorship, hospitality and ticketing, FFT.

Social technologies are also helping tennis grow, including at the club level, with apps like Tennis Connect, where users can schedule courts and invite others to play. Similarly, Tennis Australia's Book a Court platform enables people to book a court anywhere, anytime, and pay via mobile phone. France's FFT launched Ten' Up in April 2019 and has over 200,000 downloads. U.B. Pravin Rao, Chief Operating Officer, Infosys, said "Tennis doesn't resonate with people if access to playing and watching the game isn't made easy. Infosys is proud to be a digital innovation partner of the ATP Tour, Australian Open and Roland-Garros. This research reinforces that tennis can become even more successful if it can increase access to playing, watching, and understanding the game, and to do that, technology — especially social technology and analytics-based experiences — will play a vital role."

For a full copy of the report, please visit https://www.infosys.com/navigate-your-next/research/tennis-radar-report.html

Notes to Editors

*Wimbledon.com, USOpen.org, RollandGarros.com, Ausopen.com 

Survey Methodology

In October 2019, the Infosys Knowledge Institute used an anonymous format to conduct an online survey of 3,085 tennis fans from eight countries -- Australia, China, France, Germany, India, Spain, the United Kingdom, and the United States.

To enrich insights, we also conducted phone interviews with more than 30 stakeholders representing player, coach, event organizer, club owner, equipment manufacturer, media, and broadcaster perspectives.

About Infosys

Infosys is a global leader in next-generation digital services and consulting. We enable clients in 46 countries to navigate their digital transformation. With over three decades of experience in managing the systems and workings of global enterprises, we expertly steer our clients through their digital journey. We do it by enabling the enterprise with an AI-powered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem.