Playa Hotels & Resorts Debuts Playa Safe Stay

Marshaling the resources of global hospitality brands and working together with key travel sectors to chart recovery.

FT. LAUDERDALE, Fla., May 04, 2020 (GLOBE NEWSWIRE) -- Playa Hotels & Resorts N.V. (NASDAQ: PLYA) (“Playa”), the owner and/or operator of 23 all-inclusive resorts across Mexico and throughout the Caribbean, announces the Playa Safe Stay initiative. Developed in the wake of the COVID-19 Pandemic and in direct response to elevated guest expectations, Playa Safe Stay focuses on preventative anti-viral measures throughout the entire portfolio of properties and in partnership with trusted global hospitality brands along with key sectors of the travel industry.

“Our Playa Safe Stay initiative is a three-pronged approach designed to address the angst of future guests in a post-COVID-19 environment, mobilize the resources and expertise of our brand partnerships with Hyatt and Hilton, and develop solutions and product differentiators to support key travel industry stakeholders,” said Bruce Wardinski, Chairman and CEO of Playa Hotels & Resorts. “Rooted in our Service-From-The-Heart philosophy, Playa’s all-inclusive experience combines the wide-open spaces of our low-density resorts with our trusted brand partners to deliver a product far superior to anything available on land or sea. In this new environment where trust and familiarity are paramount, we are poised to be the first choice for guests seeking an all-inclusive experience free of safety concerns,” said Wardinski.

Anti-Viral Programs and Preventative Measures

On Monday, April 27, 2020, Hilton announced the Hilton CleanStay with Lysol protection initiative as the new standard in cleanliness. In collaboration with RB, maker of Lysol and Dettol, Hilton CleanStay was developed with guidance from the world-renowned Mayo Clinic and is the direct result of growing consumer demand for well-known, trusted, brands – whether it be lodging or cleaning products.

Set for a June 2020 rollout, Playa is working with Hilton to implement all facets of the program, including heightened guest room sanitation and preventative measures along with new guest facing “proof” of cleanliness via a “cleaned just for you” room seal.  Additional Hilton CleanStay components include low-to-no-touch arrivals/check-ins, operational changes in food and beverage preparation/delivery and extensive on-going team member training throughout the resort operations team.