Enthusiast Gaming Partners with SpiderTech Athletic Tape to Drive Awareness Across Entire Media, Entertainment and Esports Platforms

Integrated approach combines ecosystem of sites, channels, influencers, teams, and events to maximize reach and touch points to gamer demographic

TORONTO, July 28, 2020 (GLOBE NEWSWIRE) -- Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming” or the “Company”) (TSX: EGLX)(OTCQB: ENGMF)(FSE: 2AV) is excited to announce a new partnership with leading athletic tape brand, SpiderTech. The partnership will be seen across Enthusiast Gaming’s entire platform through user-generated content, and online entertainment and advertising, and extend to Luminosity Gaming (“Luminosity”) and its esports sponsorships, influencer roster, events, and media advertising, building awareness and promoting SpiderTech’s leading edge athletic tape within the gaming community.

SpiderTech is the next generation in kinesiology tape: pre-cut individually packaged athletic tape applications for specific parts of the body. SpiderTech’s Gaming Gear Applications help gamers enhance their performance. The applications are specifically designed to help with pain, swelling, fatigue, range of motion and grip strength to give gamers the edge they need. Gamers can apply the tape where it hurts and feel immediate relief. One of the competitive advantages is that the tape does not require designing, measuring or cutting, which has quickly made SpiderTech a top choice for coaches, trainers, and athletes - an audience which has significant overlap in the esports community.

Luminosity is one of the world’s top esports organizations, the owners of seven professional esports teams, and home to many of the most influential content creators and elite esports athletes. SpiderTech’s integration will be multifaceted, being a key sponsor of Luminosity and using the organization’s top influencers to reach a combined social following of over 60 million fans with messaging about SpiderTech. Specifically, SpiderTech’s logo will be placed on Team Luminosity’s jerseys and will sponsor game day social activations, fan Q&A sessions, contests, player live streams, custom player content, and interviews with the Vancouver Titans and the Seattle Surge esports teams. Together, they will bring fans the “Game On” Q&A sessions with content creators, esports celebrities, and key Luminosity team members.