Carmila

Financial Information as At 30 September 2020 - Seite 4

Business generated through pop-up stores continues to grow, buoyed by the signing of 15 new leases.

Through its local digital marketing strategy, Carmila continues to help its retailers grow sales by increasing the visibility of their products and latest developments in the vicinity of its shopping centres:

- initiatives targeting retailers were rolled out at the busy start of the school year in France, for example, and to help boost attendance at cinemas in Spain;

- digital services on the Kiosque platform helped ensure successful launches of omni-channel initiatives in the Group’s three countries (enhanced customer database and digital solution to streamline administration for new retailers).

Business development: Carmila continues to support its talented, dynamic retailer partners in developing innovative concepts

To boost the products and services on offer in its centres and provide customers with the renewed offerings that they expect, Carmila has granted financial aid to retailer partners, including barbers La Barbe de Papa, footwear and accessories specialist Indémodable, and e-cigarette vendor Cigusto in France, as well as Centros Ideal beauty clinics in Spain and, in healthcare, the pharmacist Pharmavalley and dental clinic network Vertuo.

To date, La Barbe de Papa already has a network of 64 stores, including 30 in Carmila-owned centres (29 branches and 1 franchise) and Indémodable has 8 stores in Carmila centres, including a recently-opened store in Aix-en-Provence. Cigusto offers its products in 60 stores, including 20 in centres owned by Carmila.

By the end of 2020, La Barbe de Papa plans to open six new stores and to launch new concepts. Indémodable continues to develop and is to open six further stores, while Cigusto has 10 new stores in the pipeline.

Carmila presents Carmila Franchise & Development, a turnkey service to support tenants and franchisees

Drawing on its retail DNA and extensive local knowledge, Carmila created Carmila Franchise & Development, which forms part of its strategy of positioning itself as a business facilitator for retailers by offering bespoke support. Carmila facilitates the entire set-up process and is involved in steps from analysing requirements, prospecting and sourcing candidates, to connecting stakeholders and assisting with all marketing and digital launch initiatives.