Whole Foods Predicts 2021's Biggest Health Food Trends - Seite 2

In the company's recent corporate update, Else Nutrition noted their efforts to work with retail brokers and the company's distribution partner to bring Else products into more American stores. So far, Else products have been listed in four small and one large US retail food chains, covering a total of 380 stores in the United States, and the company expects its products to be on store shelves in Q4 2020. Else also launched its products for direct-to-consumer online sales via Amazon in September. In October, the company announced that it has successfully completed the second manufacturing run of its products, with a third manufacturing run to be commenced in November. This third run is planned to be three times larger than the second run, which was itself two times larger than the first.

The Food Industry is Increasingly Focused on Health Food

Amazon.com, Inc.'s (NASDAQ: AMZN) Whole Foods has been conducting research on the biggest trends in the health food market for 2021. According to the company, growth in functional foods rich in probiotics and essential vitamins will likely continue into next year, so Whole Foods plans to have a renewed focus on 'superfoods' like broths, adaptogens, and fermented foods and beverages. Like Else Nutrition, Whole Foods has also recognized the potential for these foods for infant nutrition, so the company is looking to expand its options in the baby food aisle.

On October 18, Kroger Co (NYSE: KR) announced that the company will add more than 50 plant-based products to its lineup. These include plant-based non-dairy cheeses, meat alternatives, oat milk, ice cream, and more. Many of these products will be part of Kroger's  Simple Truth Plant Based brand.

United Natural Foods Inc (NYSE: UNFI) is North America's largest publicly-traded wholesale distributor of organic groceries. According to Yahoo Finance, the company has seen a huge tailwind in 2020 largely due to consumers making healthier choices in the wake of the current global health crisis.

Since 2017, confectionery company Mondelez International, Inc. (NASDAQ: MDLZ) has been working to improve the nutritional profiles of its snack food offerings. These measures have included reducing sugar, saturated fats, and sodium in their products. As the market becomes more health-conscious, Mondelez is one of the brands looking to be associated with 'mindful snacking.'