Mercado Libre Selects AWS as Its Primary Cloud Provider to Accelerate Growth and Transformation into a Data-Driven Company - Seite 2

In addition, Mercado Libre applies AWS machine learning services to enhance security across its divisions and deliver a better customer experience. The fraud detection team for Mercado Pago (the platform responsible for payments inside Mercado Libre) leverages Amazon Rekognition (AWS’s video and image analysis service) as part of its identity verification process for consumers seeking to buy through Mercado Libre, helping to minimize any type of fraud. To rapidly adapt its content to a multicultural region where most customers speak Portuguese or Spanish, Mercado Libre uses Amazon Translate (AWS’s machine learning service for highly accurate language translation) to automatically translate product titles and descriptions when vendors from other countries upload their catalogs.

Mercado Libre relies on AWS’s highly secure, performant, and broad infrastructure including compute, storage, database, analytics, and machine learning services for busy shopping periods such as holidays (when it processes more than 2.2 million transactions per second at peak) as well as unexpected events like the COVID-19 pandemic when more people have turned to e-commerce and digital payments. The company uses Amazon Elastic Compute Cloud (Amazon EC2) to process an average of 464 visits and 19 purchases per second. It also leverages Amazon DynamoDB (AWS’s key-value database that delivers single-digit millisecond performance at any scale with built-in encryption and data recovery) to support secure purchase and payment transactions for its customers, as well as manage billing, shipping, and logistics.

“Mercado Libre has grown dramatically over the past two decades, democratizing the benefits of trade and digital payments to entrepreneurs, small and medium- sized enterprises, businesses, and millions of customers throughout Latin America. Working with AWS, we aim to further exceed our customers’ expectations by leveraging data to continuously improve our operations and innovate new services,” said Sebastian Barrios, Tech Vice President of Mercado Libre. “Mercado Libre employees use data in their daily tasks to make better business decisions and stay ahead of buying trends. We look forward to expanding our use of AWS machine learning and analytics services throughout the company to develop deeper insights that will sustain Mercado Libre’s position as a growth engine for Latin America.”