Two-Week Update

Retail Placements of TAAT Continue in Ohio, Production Underway for an Additional TAAT Shipment - Seite 2

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As of this writing, the Company’s contract manufacturer continues to produce all three varieties of TAAT using Beyond Tobacco base material refined by the Company in its Las Vegas, NV facility. In early Q1 2021, a second large-scale shipment of TAAT is set to arrive in Ohio for distribution to retailers. Inventory from current production of TAAT is also intended to be used to fulfill product sample requests placed by legal-aged smokers with addresses in the United States on the TryTAAT landing page (http://trytaat.com).

Setti Coscarella, Chief Executive Officer of TAAT commented, “I am very proud of the progress we have made so far in launching TAAT in the United States, starting in Ohio. Commercializing any product in the tobacco category is an iterative process with nuances that go far beyond simply placing the product on shelves. Now that the product has been sold in stores for two weeks and we are rapidly adding more points of sale across the state of Ohio, I believe we are well-positioned to keep scaling upward in terms of expanding our retail footprint and our manufacturing pipeline. As we keep working towards building market share in Ohio, I am confident that the learnings we accumulate along the way can be instrumental in developing strategies for potential launches of TAAT in other markets.”

On behalf of the Board of Directors of the Company,

TAAT LIFESTYLE & WELLNESS LTD.

“Setti Coscarella”

Setti Coscarella, CEO and Director

For further information, please contact:

TAAT Investor Relations
1-833-TAAT-USA (1-833-822-8872)
[e-mail]

THE CANADIAN SECURITIES EXCHANGE (“CSE”) HAS NOT REVIEWED AND DOES NOT ACCEPT RESPONSIBILITY FOR THE ACCURACY OR ADEQUACY OF THIS RELEASE, NOR HAS OR DOES THE CSE’S REGULATION SERVICES PROVIDER.

About TAAT Lifestyle & Wellness Ltd.

The Company has developed TAAT, which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in "Original", "Smooth", and "Menthol" varieties. TAAT's base material is Beyond Tobacco, a proprietary blend which undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with "Big Tobacco" pedigree, TAAT is launching in the United States in Q4 2020 as the Company seeks to position itself in the $814 billion¹ global tobacco industry.