TAAT Brings on U.S. Patent Attorney with Fortune 100 Experience as Counsel to Manage IP - Seite 3

“I am very keen on working with TAAT because they have already created a compelling product, brand, and story which I believe I can help to maximize through the strategic management of the Company’s IP,” said Edmond DeFrank regarding his engagement with the Company. “I began prosecuting patents and trademarks in the early stages of the ‘dot-com’ era in which IP strategies could make or break a company’s ability to be profitable, and I believe similar circumstances presently exist in the tobacco category as firms such as TAAT introduce novel alternatives to products sold by incumbent industry players. Proactively, we have filed trademark applications in more than 50 countries, and we are working on a broader IP strategy in preparation for potential expansions of TAAT into new markets.”

TAAT Chief Executive Officer Setti Coscarella commented, “In the tobacco industry, IP can be a crucial element of a product or company’s profitability. Leading brands of tobacco products have spent billions of dollars over the years creating, promoting, and defending brand IP such as logos and pack designs, as well as developing and protecting functional IP such as filing patents on unique cigarette filters or mechanisms for smokeless tobacco intake. Although we are focusing our commercialization efforts on the state of Ohio right now, behind the scenes there is a lot of groundwork being laid for potential expansions into new markets for which we must have a robust IP portfolio in order to be a viable competitor to existing tobacco companies. Mr. DeFrank has a very impressive track record as a versatile and proficient IP attorney, and we are most pleased to have him on our side as we work towards building market share for TAAT as a better choice for legal-aged smokers.”

Sources

1 - https://www.pmi.com/media-center/press-releases/press-release-details/ ...

2 - https://www.wsj.com/articles/philip-morris-sees-continued-need-for-eff ...

3 - https://www.bat.com/theman

On behalf of the Board of Directors of the Company,

TAAT LIFESTYLE & WELLNESS LTD.

“Setti Coscarella”

Setti Coscarella, CEO and Director

For further information, please contact:

TAAT Investor Relations
1-833-TAAT-USA (1-833-822-8872)
[e-mail]

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