Baozun and iClick Announce Equity Investment and Strategic Business Cooperation - Seite 2

As part of the transactions, Baozun and iClick have entered into a strategic cooperation framework agreement, pursuant to which both parties will collaborate in developing a full-cycle, closed-loop e-commerce service model, covering areas such as system development, IT services, digital marketing, store operation, customer services and warehousing and fulfillment services to better serve potential brand partners.

Under this strategic cooperation framework agreement, Baozun will provide online operation and infrastructure services to brand partners, including but not limited to performance-based advertising, online-store operation, customer services, warehousing and fulfillment and relevant back-end systems, while iClick will provide SaaS-based IT and system solutions for clients’ e-commerce infrastructure establishment in the Tencent ecosystem, including but not limited to storefront setup, social CRM system, data management platform, marketing automation tool and any additional SaaS products as required.

Both parties are expected to jointly develop a private domain traffic platform within Tencent’s e-commerce ecosystem.

Mr. Vincent Qiu, Baozun’s Chairman and Chief Executive Officer, commented, “We are very excited about this opportunity for investment and strategic cooperation to create synergies for both companies. Baozun and iClick share the same ambition to create state-of-the-art e-commerce solutions for our brand partners in the fast-growing brand e-commerce sector in China. By leveraging the strengths of both parties, we expect to unlock the potential for future growth of private domain e-commerce utilizing Baozun’s industry-leading experience in online operation and services and iClick’s expertise in the development of SaaS-based front-end functions, allowing us to sharpen our value proposition to our brand partners with innovative omni-channel strategies. Through cross-selling demand from each party’s brand partners, we see vast opportunities to co-develop brand pipelines.”

“We are honored to welcome Baozun as our strategic shareholder and our third largest voting shareholder. We are confident that this strategic partnership will open doors to tremendous opportunities for both of us,” said Mr. Jian “T.J.” Tang, Chief Executive Officer and Co-founder of iClick, “We are very impressed with Baozun’s company vision that made Baozun the leader in China’s rapidly growing e-commerce operation and service market. Baozun is an ideal partner to complement our current product offerings and expand more value-added services to our brand customers and to enhance value for our stakeholders. We share a similar vision with Baozun that our integrated solutions should become one of the best choices for top-tier brands exploring China’s emerging private domain e-commerce potential.”