DGAP-Adhoc

beaconsmind AG (Euronext: MLBMD) announces the dual listing of its shares on Vienna Stock Exchange, thereby strengthening its reach in German-speaking markets - Seite 2

Location-based marketing transforming the in-store shopping experience
beaconsmind enables retailers with a physical store network and a customer app to increase their sales through location-based marketing: local, personalised messages, offers and other interactions that are sent via the retailer's mobile app directly onto the mobile devices of customers in store.

beaconsmind outfits retail stores with bluetooth beacons to locate and identify customers. Then, beaconsmind integrates seamlessly its proprietary Software Suite with the retailer's systems. This allows retailers to have a brand-new type of interaction and communication channel with their customers, location-based couponing, and marketing campaigns.

Retailers' marketing teams use the Software Suite to design high-performing campaigns that transform the in-store shopping experience. This is achieved thanks to the large amount of data captured by the beacons via customer's phones and analysed in the Suite: in-store shopping behaviours, purchase history, average basket size, physical and digital customer paths, etc. The Suite further enriches the customer data already owned by the retailer and enables more actionable customer segmentations and activation campaigns that can be measured.

Such real time and personalized interactions with customers via their phones (or smart watches etc.) boosts in-store basket sizes, buying frequency and, in the end, customer loyalty. All those key retail metrics allows for a fast break-even on the costs of the beaconsmind solution.

 

Information on the listed shares on Vienna Stock Exchange
beaconsmind shares will be listed for trading on the Direct Market Plus segment of Vienna Stock Exchange as of March 9th, 2021:

- Market: Vienna Stock Exchange

- Segment: Direct Market Plus

- Name: beaconsmind AG

- ISIN: CH0451123589

- Ticker: BMD

- Number of shares: 2'108'884

- Admission price: March 8th closing price on Euronext access+

- First day of trading: March 9, 2021

Partners of the operation

Market Maker and Capital Market Coach	Auditors	Investor relations
BAADER	PricewaterhouseCoopers	NewCap

 

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