Tradition and lifestyle brought together under the same roof / Deutsche Hospitality is pooling its Steigenberger Hotels & Resorts and Jaz in the City brands to create a new Upscale Segment (FOTO)
Frankfurt am Main (ots) - Deutsche Hospitality is putting a new brand structure
in place. In future, the traditional Steigenberger Hotels & Resorts brand and
the lifestyle brand Jaz in the City will be combined to form the new "Upscale"
Segment. Denis Hüttig will assume responsibility for the Upscale Segment in his
capacity as Vice President Steigenberger Business & Resorts and Jaz in the City
and will report directly to CEO Marcus Bernhardt. Stefan Frank, General Manager
of the Steigenberger Airport Hotel in Frankfurt, will become the new Senior
Director Operations. Mr. Frank's appointment takes effect on 1 May 2021.
"The background behind this joint management of the Steigenberger Hotels &
Resorts and Jaz in the City brands is the restructuring of our brand portfolio
in line with customer and price segments," explained Marcus Bernhardt, CEO of
Deutsche Hospitality. "This will enable us to align Deutsche Hospitality towards
further growth as we embark upon the route to becoming one of Europe's top three
hotel companies. Going forward, our Steigenberger Icons, Steigenberger Hotels &
Resorts, Jaz in the City, IntercityHotel, MAXX by Steigenberger and Zleep Hotels
brands will be divided up into Luxury, Upscale, Midscale und Economy Sectors. We
are delighted to have been able to acquire the services of Denis Hüttig to take
charge of the new Upscale Segment. Mr. Hüttig is an experienced and long-serving
colleague. During his time at Deutsche Hospitality, he has already made a major
contribution to the development of the Steigenberger Hotels & Resorts brand."
in place. In future, the traditional Steigenberger Hotels & Resorts brand and
the lifestyle brand Jaz in the City will be combined to form the new "Upscale"
Segment. Denis Hüttig will assume responsibility for the Upscale Segment in his
capacity as Vice President Steigenberger Business & Resorts and Jaz in the City
and will report directly to CEO Marcus Bernhardt. Stefan Frank, General Manager
of the Steigenberger Airport Hotel in Frankfurt, will become the new Senior
Director Operations. Mr. Frank's appointment takes effect on 1 May 2021.
"The background behind this joint management of the Steigenberger Hotels &
Resorts and Jaz in the City brands is the restructuring of our brand portfolio
in line with customer and price segments," explained Marcus Bernhardt, CEO of
Deutsche Hospitality. "This will enable us to align Deutsche Hospitality towards
further growth as we embark upon the route to becoming one of Europe's top three
hotel companies. Going forward, our Steigenberger Icons, Steigenberger Hotels &
Resorts, Jaz in the City, IntercityHotel, MAXX by Steigenberger and Zleep Hotels
brands will be divided up into Luxury, Upscale, Midscale und Economy Sectors. We
are delighted to have been able to acquire the services of Denis Hüttig to take
charge of the new Upscale Segment. Mr. Hüttig is an experienced and long-serving
colleague. During his time at Deutsche Hospitality, he has already made a major
contribution to the development of the Steigenberger Hotels & Resorts brand."
Denis Hüttig has worked for Deutsche Hospitality since 2012. In 2020, he was
named Vice President Operations Steigenberger Hotels & Resorts and thus took on
operational responsibility for the brand. Before this, he had looked after the
brand's Resort Hotels over a period of five years, also acting as a VPO during
the time. Fotis Fakes, Senior Director International Resort Hotels, and Stefan
Frank, Senior Director Operations, will both be answerable to Denis Hüttig in
the latter's new role as Vice President Steigenberger Business & Resorts and Jaz
in the City. Siegfried Nierhaus, Vice President Middle East, will represent the
hotels in the region and will also report to Denis Hüttig.
Stefan Frank has been General Manager of the Steigenberger Airport Hotel in
Frankfurt am Main since 2018. Prior to this, he was able to gain many years of
professional and executive management experience at the InterContinental Hotels
Group. Latterly, he was Area General Manager of the InterContinental Hotels in
Moscow, Kiev and Bucharest and also headed up the pre-opening phase of the
InterContinental Hotel in Sofia, Bulgaria. Mr. Frank will retain his position as
General Manager of the Steigenberger Airport Hotel on an interim basis after May
2021 whilst exercising his new function as Senior Director Operations at the
same time. Mr. Frank's successor at the Steigenberger Airport Hotel will be
announced shortly.
Current press information is available in our press portal
(https://www.deutschehospitality.com/en/press-office) .
Deutsche Hospitality brings together five separate hotel brands under a single
umbrella. Steigenberger Hotels & Resorts has 60 hotels housed in historic
traditional buildings and lively city residences and also offers health and
beauty oases set at the very heart of nature. MAXX by Steigenberger is a new and
charismatic concept which places the focus on the essential in accordance with
its motto "MAXXimize your stay". Jaz in the City branded hotels reflect
metropolitan lifestyle and draw upon the local music and cultural scene.
IntercityHotel offers more than 40 upper mid-range urban hotels, all of which
are located within easy walking distance of railway stations or airports. And
Zleep Hotels - a well-known and successful hotel brand in Scandinavia which
offer service and design at a great rate for the many. The portfolio of Deutsche
Hospitality currently includes almost 160 hotels on three continents 40 of which
are in the pipeline.
http://www.deutschehospitality.com/en
http://www.steigenberger.com/en | http://www.maxxhotel.com/en
http://www.jaz-hotel.com/en | http://www.intercityhotel.com/en |
http://www.zleep.com/en/
Press Contact:
Deutsche Hospitality | Lyoner Straße 25 | 60528 Frankfurt am Main
Sven Hirschler | Tel: +49 69 66564-422
E-mail: mailto:sven.hirschler@deutschehospitality.com
Additional content: http://presseportal.de/pm/122015/4887059
OTS: Deutsche Hospitality
named Vice President Operations Steigenberger Hotels & Resorts and thus took on
operational responsibility for the brand. Before this, he had looked after the
brand's Resort Hotels over a period of five years, also acting as a VPO during
the time. Fotis Fakes, Senior Director International Resort Hotels, and Stefan
Frank, Senior Director Operations, will both be answerable to Denis Hüttig in
the latter's new role as Vice President Steigenberger Business & Resorts and Jaz
in the City. Siegfried Nierhaus, Vice President Middle East, will represent the
hotels in the region and will also report to Denis Hüttig.
Stefan Frank has been General Manager of the Steigenberger Airport Hotel in
Frankfurt am Main since 2018. Prior to this, he was able to gain many years of
professional and executive management experience at the InterContinental Hotels
Group. Latterly, he was Area General Manager of the InterContinental Hotels in
Moscow, Kiev and Bucharest and also headed up the pre-opening phase of the
InterContinental Hotel in Sofia, Bulgaria. Mr. Frank will retain his position as
General Manager of the Steigenberger Airport Hotel on an interim basis after May
2021 whilst exercising his new function as Senior Director Operations at the
same time. Mr. Frank's successor at the Steigenberger Airport Hotel will be
announced shortly.
Current press information is available in our press portal
(https://www.deutschehospitality.com/en/press-office) .
Deutsche Hospitality brings together five separate hotel brands under a single
umbrella. Steigenberger Hotels & Resorts has 60 hotels housed in historic
traditional buildings and lively city residences and also offers health and
beauty oases set at the very heart of nature. MAXX by Steigenberger is a new and
charismatic concept which places the focus on the essential in accordance with
its motto "MAXXimize your stay". Jaz in the City branded hotels reflect
metropolitan lifestyle and draw upon the local music and cultural scene.
IntercityHotel offers more than 40 upper mid-range urban hotels, all of which
are located within easy walking distance of railway stations or airports. And
Zleep Hotels - a well-known and successful hotel brand in Scandinavia which
offer service and design at a great rate for the many. The portfolio of Deutsche
Hospitality currently includes almost 160 hotels on three continents 40 of which
are in the pipeline.
http://www.deutschehospitality.com/en
http://www.steigenberger.com/en | http://www.maxxhotel.com/en
http://www.jaz-hotel.com/en | http://www.intercityhotel.com/en |
http://www.zleep.com/en/
Press Contact:
Deutsche Hospitality | Lyoner Straße 25 | 60528 Frankfurt am Main
Sven Hirschler | Tel: +49 69 66564-422
E-mail: mailto:sven.hirschler@deutschehospitality.com
Additional content: http://presseportal.de/pm/122015/4887059
OTS: Deutsche Hospitality