Havas Health & You Strengthens Capabilities in Innovation and Customer Experience

Adds Network Chief Experience Officer Role and Co-Managing Directors of Innovation Engine, Havas NOW

NEW YORK, April 14, 2021 /PRNewswire/ -- The last 12-18 months has dawned a new era in health, along with new expectations of companies across the health spectrum. Adding to the already fast-paced rate of change over the last two decades, necessity-driven implementation due to Covid-19 has led to historical evolution across health and health-adjacent industries over the last year, bringing an urgent need for evolved capabilities and ways of thinking. With data clearly showing that technological and digital adoption, pace of innovation and patient and physician behaviors have shifted with permanency, there is an entirely new set of best practices in health.

Expertise in data-led customer experience, content delivery, product design and emerging technologies are mainstays for contemporary health brands, with the sum of all parts having tremendous impact on business performance. Today, Havas Health & You announces their continued investment in Customer Experience and Innovation with several leadership changes.  Pat Thistlethwaite is appointed to Chief Experience Officer for HH&Y and will continue his role as Managing Director of Havas Health CX. Robert Wainwright and Bam Zahraie are promoted to Associate Managing Directors of Havas NOW, in addition to their current roles as Leads of Global Innovation.

Havas Health & You (HH&Y) recognized the increasing importance of delivering seamless, intuitive, and expertly-designed experiences and invested accordingly with the November 2019 pilot and subsequent launch of Havas Health CX (HHCX) in October 2020.  HHCX harnesses the scale of the greater Havas data, CX and product design offerings globally, spanning 1600 people in 18 major Havas Villages around the world. Under the leadership of Pat Thistlethwaite, HHCX has grown significantly in size since its inception and has earned business from some of the industry's most notable players.

In tandem, and as Covid-19 acted as a persistent accelerator for the use of new technology, Havas NOW, HH&Y's innovation hub, played a crucial role in driving adoption and innovation across health brands and even rethinking the very ways in which they operate. With the need for both capabilities only increasing, HH&Y will continue to bolster both teams, as they integrate with HH&Y's best-in-class content, data and strategy practices, servicing the needs of the leading health brands of today and tomorrow. The service model allows for brands, both within and new to the HH&Y network, to have direct and immediate engagement with leading minds in each critical category and even to create customized centers of excellence based on specific business needs.