Enthusiast Gaming Partners with ExitLag

Partnership to leverage Enthusiast Gaming’s unique distribution and access to gamers in the US market, demonstrating the power of the Company’s integrated flywheel of content and digital assets

TORONTO, April 26, 2021 (GLOBE NEWSWIRE) -- Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming” or the “Company”) (NASDAQ:EGLX) (TSX:EGLX), the largest gaming media platform in North America, reaching over 300 million monthly video game and esports fans worldwide, is pleased to announce it has signed a partnership deal with ExitLag. ExitLag will be using Enthusiast Gaming’s extensive reach into the video gaming and esports market as the Latin American software developer seeks to make an impactful debut in the US with its proprietary technology to improve routing connections for gamers.

The partnership will utilize the full range of Enthusiast Gaming’s flywheel including: media, the creation of a custom series with influencers, gamer endorsement, and custom social content. The partnership will also include an official Luminosity Gaming sponsorship placing ExitLag’s logo on the team jersey, player and team advocacy, as well as significant product placement and endorsement during competitive play.

“ExitLag’s decision to partner with Enthusiast Gaming for their initial push into the US gaming and esports market once again demonstrates the capability of our platform of media assets to reach and engage with a broad and coveted audience,” commented Adrian Montgomery, CEO of Enthusiast Gaming. "This partnership highlights the unique nature of our overall flywheel in offering companies a custom and integrated approach to speak to the powerful GenZ and Millennial demographics, and we look forward to the benefits this partnership will bring to ExitLag and our gaming fan communities."

"ExitLag's mission with this partnership is to deliver an uninterrupted connection to all players in North American utilizing Enthusiast Gaming’s media strength and unique ability to reach the gaming community, and we are confident this coming together will be a success,” commented Átila Breowicz, CMO of ExitLag. “We are looking forward to reaching even more customers in North America and worldwide and providing Enthusiast Gaming’s fan communities with a superior experience.”