Why Wall Street Is Obsessed With The $1.5 Trillion Wellness Market - Seite 3

PlantFuel (FUEL; BLLXF) also plans to launch directly on Amazon in mid-August, with a former Amazon superstar leading the push. And it's not just launching randomly on Amazon, either. It's been accepted into the Amazon Launchpad program, the eCommerce giant's exclusive invite-only platform. That means millions of dollars in free advertising for PlantFuel and potentially a fast-paced capture of market share.

Investors Can't Ignore This Trend

Kellogg's (K) launch of Incogmeato was a major step in the company's commitment to its consumers. "As more consumers are choosing a 'flexitarian' lifestyle and actively reducing meat, we're thrilled to be extending the MorningStar Farms portfolio with a delicious and satisfying meat-like experience," said Sara Young, General Manager, MorningStar Farms, Plant-Based Proteins, adding, "We know that about three-fourths of Americans are open to plant-based eating, yet only 1 in 4 actually purchase a plant-based alternative."

Amazon (AMZN) is going all-in on the ESG boom. The tech giant has gone from selling books to selling practically every other imaginable item from one easy-to-use website. And it's done so with an ESG twist. And it's just getting started. Given the fact that it is on the cutting-edge of consumer data, with over 600 million items for sale, Amazon has been able to predict consumer trends and bring in new offerings that will suit consumer needs.

Amazon's commitment to sustainability extends even beyond the infrastructure and offerings in its arsenal. With a pledge to go carbon-neutral by 2040, the company is at the forefront of innovation in this push. From renewable energy to electric deliveries, Amazon is going above and beyond in its drive for a greener future. 

In the fast-food industry, McDonald's Corp (MCD) is one of the most recognizable brands. The company has had to maintain its competitive edge by diversifying its offerings and embracing new technologies. As a result, McDonald's has managed to stay relevant in a rapidly changing marketplace.

In early 2021, McDonald's announced a global strategic partnership with Beyond Meat to introduce a new line of vegetarian-friendly products. Francesca DeBiase, McDonald's Executive Vice President and Chief Supply Chain Officer explained, "Our new McPlant platform is all about giving customers more choices when they visit McDonald's," adding, "We're excited to work with Beyond Meat to drive innovation in this space, and entering into this strategic agreement is an important step on our journey to bring delicious, high quality, plant-based menu items to our customers."