Schwab Study Finds That One in Three Investors Will Adopt Technology at a Faster Rate to Manage Finances Post-Pandemic - Seite 3

35%

15%

Prefers to engage with their financial institution through technology

48%

32%

Prefers to engage with their financial institution through a person

22%

36%

Prefers to engage with their financial institution through a combination of people and technology

30%

32%

At the same time, access to human financial professionals is critical to Gen I when it comes to other aspects of money management. Over half of Gen I feel that professionals manage the following activities better than technology:

• Giving financial advice (64%)
• Understanding their entire financial situation (63%)
• Providing support on account questions (61%)
• Creating a personalized investment portfolio (56%)
• Answering questions about their financial situation (56%)
• Creating a financial plan (55%)
• Doing taxes (54%)
• Maximizing investment returns (51%)

And when finances become complex, such as when the stock market sees a significant gain or downturn, 83 percent of Gen I wants access to a person to discuss their situation.

“Gen I members trust technology with many aspects of their financial lives, but they also understand that investing isn’t confined to a mobile app,” says Anthea Tjuanakis Cox, managing director of digital planning. “When their financial lives start to get complicated or market swings cause anxiety, they want access to a person for guidance.”

For more information on Schwab’s range of high tech to high touch modern investment advisory offerings, visit www.schwab.com/investment-advice

For more information on how investors can engage digitally with Schwab, visit www.schwab.com/go-digital

About the Survey

The online survey was conducted by Logica Research from June 14 to June 28, 2021, among a national sample of 1,000 Americans investors aged 18 to 75 and an augment sample of 200 investors who began investing in 2020 or 2021, as well as an augment sample of 200 affluent investors. Quotas were set to balance the national sample on key demographic variables. Supporting documentation for any claims or statistical information is available upon request. Detailed results can be found here.