CALIDA GROUP acquires premium lingerie brand Cosabella – entering the US market and continuing to consolidate the underwear segment

CALIDA Holding AG / Key word(s): Takeover CALIDA GROUP acquires premium lingerie brand Cosabella – entering the US market and continuing to consolidate the underwear segment 19-May-2022 / 07:00 CET/CEST Release of an ad hoc announcement pursuant to Art. 53 LR The issuer is solely responsible for the content of this announcement. CALIDA GROUP press release ad hoc announcement pursuant to article 53 LR Sursee (Switzerland), 19 May 2022

CALIDA GROUP acquires premium lingerie brand Cosabella – entering the US market and continuing to consolidate the underwear segment

The CALIDA GROUP acquires American premium lingerie and loungewear brand Cosabella. The acquisition of this internationally recognized, highly profitable company further strengthens the CALIDA GROUP’s position in its core segment of underwear and lingerie and paves the way for its US market entry with the brands CALIDA and AUBADE. The CALIDA GROUP’s proven brand expertise and platform model will unleash Cosabella’s growth potential in both the US and European markets. The closing of the transaction is expected to take place in Q2 2022.

Cosabella was founded in 1983 by Valeria and Ugo Campello in Miami, USA. A family-owned business with its second-generation management employs approximately 50 people and generated sales in the United States of USD 29 million and an EBITDA of USD 4.8 million in 2021. With its strong growing digital business (online share above 50%) and proven omnichannel capabilities, Cosabella is an ideal strategic fit to complete the CALIDA GROUP’s existing business with the brands CALIDA, AUBADE, erlich textil as well as LAFUMA MOBILIER and will further enhance its continuous growth. With its Italian heritage, Cosabella embodies a still largely untapped potential in the European market, which will be unleashed with the help of the CALIDA GROUP’s advantageous market position in the region. Additionally, this acquisition creates an ideal starting position for the US market entry of its brands CALIDA and AUBADE. Cosabella will serve as the US hub for the successful geographical expansion of the CALIDA GROUP, which is in line with the strategy ACCELERATE 2026.