CALIDA GROUP acquires premium lingerie brand Cosabella – entering the US market and continuing to consolidate the underwear segment - Seite 2

With the integration into the CALIDA GROUP, existing production sites and its branding platform will be leveraged by Cosabella, allowing for the optimization of synergies as well as promising growth potential in the two key markets Europe and US. With this acquisition, the group is further enhancing its portfolio with a strong growing, high margin business. The CALIDA GROUP acquires a 100 percent stake in Cosabella for a total package of USD 80 million including earn out thus reinvesting the sales proceeds from MILLET MOUNTAIN GROUP in its core segment of underwear and continuing to execute the ACCELERATE 2026 strategy. In the last five years, Cosabella reached an average annual sales growth of +22% (CAGR 2017-2021) and an EBITDA margin of 16.1% in 2021 (EBITDA margin CALIDA GROUP 2021: 10.6%).

Hans-Kristian Hoejsgaard, Chairman of the Board of Directors of the CALIDA GROUP, says: “With the acquisition of the strong e-commerce brand Cosabella, we continue focusing the CALIDA GROUP on its core segment while simultaneously enhancing its online growth. This transaction is completely in line with the strategy ACCELERATE 2026 and highly accretive for all stakeholders. As a family business, Cosabella shares our group’s values regarding quality, customer service, long-term business development, and inclusion.”

Guido Campello, Managing Director of Cosabella: “Along with my sister, Silvia Campello, and the entire Cosabella team, we are delighted to unleash our growth potential in the US and Europe together with the experts of the CALIDA GROUP. Our company’s continued momentum as an inclusive brand leader further emphasizes that future growth potential. With the CALIDA GROUP’s famous brand expertise and shared platform, we will be able to capitalize on global synergies and advance the evolution of our brand. We are especially happy to have found a partner that shares the same values as our long-standing family business including high quality craftsmanship, inclusiveness, comfort and European production.”

Timo Schmidt-Eisenhart, CEO of the CALIDA GROUP, comments: “We are very pleased to have the internationally recognized Cosabella brand enhancing our product offerings in our core segment of lingerie and underwear. With our long-standing brand expertise, we will strengthen the awareness of Cosabella as a popular lingerie brand in Europe and at the same time will benefit from Cosabella’s US market knowledge. Additionally, Cosabella provides an ideal hub to launch our brands CALIDA und AUBADE in the US market as an added value to this deal. With the Cosabella team’s expertise and experience in this market, we will drive the group’s geographical expansion forward strategically and create further consolidation opportunities in the underwear market. We warmly welcome our Cosabella colleagues and are looking forward to a fruitful partnership.”