Mastercard Celebrates Pride Month with Your True Self is Priceless Campaign

This Pride month, Mastercard is proud to continue its longstanding support of the LGBTQIA+ community through Your True Self is Priceless, a campaign designed to celebrate the power that comes from embracing and living as your authentic self.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220610005456/en/

Mastercard Celebrates LGBTQIA+ Community with Your True Self is Priceless Pride Campaign (Graphic: Business Wire)

The Your True Self is Priceless omnichannel campaign extends across live New York City Pride events, a social media activation and into the virtual world through two immersive metaverse experiences in Decentraland and Meta’s Horizon Worlds. As part of the campaign, Mastercard is asking members of the LGBTQIA+ community to write candid, handwritten letters to their younger selves during any time in their journey to embracing their true selves however they choose. These heartfelt messages collected through social media will celebrate the positive power of truth and authenticity and will be part of a virtual, immersive exhibition in Meta’s Horizon Worlds, a gallery in Decentraland, and print, social and other mediums. People can share advice to their younger selves by following Mastercard on Instagram and Tiktok.

This celebration of Pride builds on Mastercard’s commitment to the LGBTQIA+ community, following the company’s 2019 introduction of True Name, a card feature allowing transgender and non-binary cardholders to display their chosen name on their Mastercard, giving them a way to proudly represent their true self and increasing their comfort and safety in everyday transactions.

“Building a world where everyone is included is foundational to Mastercard’s values, and we’re proud to celebrate the LGBTQIA+ community and freedom that comes when people live as their authentic selves—honoring those who are already doing so and those who are still striving for acceptance,” said Rustom Dastoor, EVP North America Marketing and Communications, Mastercard. “This year’s Pride brings new opportunities to reach people, both in the physical and digital worlds. We’re excited to come together with our partners to create Priceless Experiences that celebrate, educate, inspire and uplift the community.”