Mastercard Celebrates Pride Month with Your True Self is Priceless Campaign - Seite 2

Kicking off today, live and online events scheduled throughout the month include:

• As a proud partner of Heritage of Pride and sponsor of New York City Pride, Mastercard is sponsoring the Pride Island music festival (June 25^th – 26^th), NYC Pride’s The Conference (June 25^th), the Pride Presents film festival (June 17^th) and the NYC Pride March (June 26^th)
• Mastercard partnered with Brooklyn-based illustration artist Shanée Benjamin to design the NYC Pride March float celebrating the Your True Self is Priceless campaign. Look for members of the community, allies, partners and Mastercard employees as they celebrate Shanée’s art and the community at large at the first in-person March held since 2019
• Priceless Experiences are available on priceless.com, connecting people to their passions through dining and fitness experiences. Cardholders can enjoy a multi-course meal under the stars by celebrity chef Susan Feniger on the rooftop of the Los Angeles LGBT Center, with proceeds from the dinner being donated to the Center. Experiences with Melba Wilson of the famous Melba’s Restaurant in Harlem, a Pride-themed mixology class with Happy Cork and a Barry’s class will have proceeds being donated to GLAAD during Pride Week as well.

With our physical and digital lives becoming more united than ever, Mastercard is also offering immersive virtual experiences that allow for self-expression and celebration.

In Decentraland’s month-long global Metaverse Pride celebration, the Mastercard Pride Plaza will offer opportunities for community members and allies to connect in a space where attendees are encouraged to be their truest selves. Guests can experience:

• Appearances, candid conversations with LGBTQIA+ thought leaders and engagements with confirmed guests including Candis Cayne, Mastercard Chief Inclusion Officer Randall Tucker, Mastercard EVP of Global Brand Innovation and Strategy Cheryl Guerin, Ketchum President and CEO and GLAAD Board Director Mike Doyle, Mastercard Chief Technology Risk Officer Abby Fiorella, NYC Pride Executive Director Sandra Perez, Lesbian, Gay, Bisexual & Transgender Community Center Executive Director Glennda Testone and more
• A surprise musical performance
• Limited edition NFT wearables in the Artist Showcase from artists including Shanée Benjamin, Rahemur Rahman, Laurel Charleston, Patrick Church and Orly Anan and Rainbow Lobsters
• Celebration in the Decentraland Pride Parade, where Mastercard’s NYC Pride March float designed by Brooklyn-based illustration artist Shanée Benjamin will also appear

In collaboration with Meta’s Creative Shop and world creators RhondaX and SKitter, Mastercard is launching True Self World on June 21^st in Horizon Worlds, a free, social experience that allows people to explore, connect and celebrate their true selves in virtual reality. Available in the U.S. and Canada, True Self World will serve as an ongoing virtual space where members of the LGBTQIA+ community and their allies can meet and interact in an immersive world through their Meta Quest 2 headsets. True Self World is part of Meta’s Pride World Hub, built by LGBTQIA+ creators and will include communal and private discussion areas, games and other interactive activities, a virtual version of Mastercard’s Acceptance Street sign, displays of the community’s letters and more.