Nature Valley Launches First-Of-Its-Kind Rewards Shop on TikTok for Sustainable Families with Stephen “tWitch” Boss and Allison Holker-Boss - Seite 2

Through September 11, new items created in collaboration with sustainable TikTok creators will be added to the shop in three phases – Reduce, Reuse and Recycle. Fans will have the opportunity to score up to one (1) free item per phase.

In 2021, Nature Valley launched the first-ever store drop-off recyclable bar wrapper for its Crunchy Bars with a commitment to create 100% recyclable packaging by 2025. The initiative is a part of a larger effort from General Mills to create a more recyclable future, reducing the environmental impact of packaging by increasing use of recycled and recyclable materials, innovating to make its materials better while protecting the attributes of its products.

For more information on the #ReTokForNature program and shop, visit shop.naturevalley.com and follow @officialnaturevalley and @twitchtok7 on TikTok.

About Nature Valley

Nature Valley believes that nature brings out the best in all of us. That’s why the brand continually strives to connect people to nature not only through Nature Valley bars, but also outdoor experiences. The brand is committed to making nature’s energy accessible for future generations by preserving and protecting nature itself. Through a partnership with the National Park Foundation, the brand recently restored access to trails nationwide. With access to 10,000 miles recently completed, the brand committed to an additional 10,000 miles expected to be completed in 2023. As creator of the granola bar category in 1975, Nature Valley offers a wide variety of products across bars, snacks and granola selling 3.6 billion granola bars worldwide each year. Visit NatureValley.com to learn more.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2022 net sales of U.S. $19.0 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1.1 billion.

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