CURE Pharmaceutical Announces Rob Davidson as new Chairman of the Board and Appointment of Rob Costantino as Member of the Board and Audit Committee Chairman - Seite 2

Mr. Costantino is a former senior executive who has served as CEO, COO and CFO of large companies and is a retired CPA. He is currently a financial consultant & Board member of NASDAQ listed PetVivo (PETV), where he is also a member of the Audit & Compensation Committees and a current board member of 4 Yamaha Motor Finance companies. His most recent executive position was a dual role of Sr EVP – CFO & COO of NASDAQ listed WFS Financial, an automotive/commercial finance company and concurrently as EVP-CFO & COO of NYSE listed Westcorp, an OTS regulated bank. He was responsible for operations and all financial areas including SEC filings, analyst interaction, earnings calls, and treasury of both. Mr. Costantino played a key role in the negotiation and ultimate sale of both companies to Wachovia (Wells Fargo) for $3.9 billion. Prior to that, he was President & CEO and member of the Board of Mitsubishi Motors Credit of America - an automotive finance company with over $10 billion in assets, where he is credited for taking the company from extreme financial losses to profitability and ultimately negotiating the sale of the company’s assets to Merrill Lynch. Prior to that, he served for 17 years at various escalating management positions of Volvo Cars of North America including the unique experience of being SVP & CFO of both the automotive parent company and the captive finance company.

“I am extremely excited to be joining the Board of Directors of such an innovative company with disruptive technology in the life sciences area and a commitment to continued development of new and innovative products. With the appointment of Rob Davidson as Chairman and continuing pursuit of additional non-dilutive transactions, our board has ensured continuity and enhanced our commitment to shareholder value. Nancy Duitch has positioned The Sera Labs for growth and excellent margins despite previously having very limited marketing funds and has already impressed me in her new role as CEO. Together Rob, Nancy and the Board have reaffirmed their commitment to shareholders and the holding company incubator transition. I look forward to working with them during this exciting period of growth and am committed to enhancing shareholder value added and communication,” said Rob Costantino.