Starbucks Opens its 6,000th Store in China
Starbucks today celebrated its 6,000th store in the Chinese mainland, which opens on September 30 at Shanghai Lippo Plaza, where the company opened its first store in Shanghai more than 20 years ago. The new store marks Starbucks 1,000th in Shanghai – making it the first city in the world to pass the milestone. The latest addition to Starbucks growing portfolio of “Greener Stores” also features leading sustainability solutions and digitalized operations. To commemorate the milestone, Starbucks is launching “Shanghai Coffee” in Crema Ristretto style – its first city-themed handcrafted coffee creation in China as a tribute to the city and its coffee lovers.
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Starbucks celebrates its 6,000th store in the Chinese mainland, which opens on September 30 at Shanghai Lippo Plaza. (Photo: Starbucks)
“As Starbucks celebrates our 6,000th store in China, we are deeply humbled to return where we opened our first store in Shanghai,” said Leo Tsoi, chief executive officer, Starbucks China. “It has been a privilege to share our love for coffee with local customers, and contribute to the development of China’s coffee culture and its specialty coffee industry over the past two decades. We treasure the strong connections we have built, and will never stop innovating new coffee products and experiences to delight our customers and earn their support every day.”
Since entering the Chinese mainland market, Starbucks has become known as a place for connection, familiarity and joy, interwoven into Chinese consumers’ daily lifestyles from social gatherings with friends and family, to casual business meetings and more. It continues to innovate and scale creative store concepts to serve customers and communities, such as Signing Stores that provide employment opportunities for Deaf and hard of hearing partners (employees), Heritage Culture Gallery Stores that bring heritage culture closer to Chinese consumers, and a co-working space concept store providing flexible, on-demand co-working spaces for mobile professionals.
Shanghai Lippo Plaza Store
The new Shanghai Lippo Plaza Store bears testament to the continuous evolution of Starbucks stores in China’s dynamic consumer landscape. It features a clean and streamlined design, brought to life with minimalist style furniture and casework made using recycled straw material. Old green aprons donned by Starbucks partners were upcycled to create the store’s signature artwork – an iconic Starbucks siren with intricate design details that relay important milestones in Starbucks journey in China. From the store’s mall entrance, customers are greeted by a mug wall made up of a vast collection of Starbucks signature city mugs launched over the years.