Impinj Unlocks Scalable Product Authentication for Global Brand Protection - Seite 2

High-performance authentication at enterprise speed and volume

Using standards-based RAIN RFID and cryptographic methods, the Impinj Authenticity solution engine combines new tag chips and cloud services with readers and partner products to enable streamlined enterprise IoT solution development:

• Impinj M775 RAIN RFID tag chips connect individual items and enable partner services to quickly determine the connected item’s authenticity in addition to its identity. A cryptographic computation engine, combined with a unique cryptographic key in each tag chip, enables secure authentications while defending against malicious attacks.
• Impinj-based RAIN RFID readers scan hundreds of connected items simultaneously and send authentication requests to verify the connected items are genuine. Reader options include Impinj R700 readers and partner devices built with Impinj E family and Indy reader chips.
• Impinj Authentication Service verifies each tag chip’s authenticity in milliseconds. This cloud service uses standard, easy-to-use REST APIs to speed integration into partner and enterprise product authentication solutions.
• Avery Dennison and select Impinj partners provide additional solution components, such as a product database that stores, retrieves, and verifies item data.

“Avery Dennison is excited to join Impinj in bringing to market the latest in product authentication. Building on Avery Dennison's broad brand protection offering, the Impinj M775 expands existing brand protection methodologies and increases the effectiveness of our holistic authentication approach. Avery Dennison’s solution combines high-performance RAIN RFID inlays with the Impinj M775 chip and a robust and secure cloud platform through atma.io to properly retrieve, manage and verify unique item-level data,” said Francisco Melo, SVP & GM, Avery Dennison Smartrac.

“We are excited to help reduce the influx of counterfeit and gray market goods into the supply chain. With the Impinj Authenticity solution engine and the globally proven Bluebird Next-Generation RFR901 handheld reader, companies can authenticate thousands of items in seconds via standard GS1 Gen2 commands,” said Jinoh Kim, executive vice president at Bluebird, an Impinj partner. “Impinj Authenticity is not limited by line-of-sight and can inventory and securely authenticate items at a distance ranging from centimeters to meters.”