REESE’S PUFFS Brings Fans the Future of Breakfast with Out-Of-This-World Fashion Collaboration and Sneak Peek Event in NYC - Seite 2

“I’ve always been a huge REESE’S PUFFS fan so getting the chance to think about what the future of breakfast could look like alongside an iconic brand was a dream come true,” Ahn said. “The CHROME PUFF is our take on breakfast on-the-go in the most fashionable way. The metaverse called 'Breakfastverse' we built together is playtime for the inner children in all of us. You can enjoy it by yourself as well as with family and friends. It’s going to be a surreal experience that I think everyone will love.”

For more information about the REESE’S PUFFS x AMBUSH collaboration, visit www.reesespuffs.world or follow @reesespuffs on Twitter, Instagram, Facebook and TikTok.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2022 net sales of U.S. $19.0 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1.1 billion.

About AMBUSH︎

AMBUSH began as an experimental jewelry line – innovative pop art-inspired designs capturing a distinct Tokyo aesthetic. With apparel created as a canvas to complete the story, AMBUSH evolved into designing unisex collections. The brand made its Paris debut in 2015 and in 2022, AMBUSH presented the brand’s first runway at Milan Fashion Week. AMBUSH is pushing boundaries as a fashion brand in web3 with the introduction of its POW! REBOOT NFT collection in February 2022 and the launch of its proprietary metaverse SILVER FCTRY.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221109005343/en/

The General Mills Stock at the time of publication of the news with a raise of +0,48 % to 79,39EUR on Tradegate stock exchange (09. November 2022, 14:40 Uhr).