Zebra Survey Shows Eight-in-10 Millennials Expect More Transparency in Automotive Manufacturing - Seite 2

The survey results also reveal stronger preference to purchase electric vehicles (EV) in the future with more than half of consumers indicating their future preference is for a hybrid electric vehicle (HEV). However, navigating this increasing demand for EVs comes with challenges as 68% of automotive industry decision-makers say they are under high pressure to produce next generation (i.e., electric) vehicles, and 75% of them are under high pressure to deliver products that are more eco-friendly, sustainable and safer for the environment.

Trust and Transparency in Automotive Manufacturing

Data and information transparency is highly important to consumers and fleet managers alike, and they’re seeking more visibility into the automotive ecosystem. When considering a vehicle for purchase or lease, 81% of consumers and 86% of fleet managers indicate they want to understand the origin of materials and parts on their vehicle. Millennials lead the way for more transparency in automotive manufacturing as eight-in-10 say it’s important to have access to manufacturer information along with knowing if source materials and parts are sustainable and understanding how the vehicle is manufactured from end-to-end.

Beyond gaining greater visibility into the automotive manufacturing process, once they have their vehicles, 88% of consumers and 86% of fleet managers want to understand how the data from their vehicles will be used by the automotive ecosystem. After a vehicle purchase, 83% of consumers and 84% of fleet managers expect ownership and control of the data their vehicle generates.

Automotive Supply Chain Visibility

A majority of consumers and fleet managers (80%) want end-to-end visibility during the manufacturing process. However, only about three-in-10 automotive industry decision-makers say they will prioritize connecting real-time data systems to enable a holistic view of operations and increase visibility across production and throughout the supply chain over the next five years.

About one-third of original equipment manufacturers (OEMs) said autonomous mobile robots (AMRs), RFID, rugged handheld mobile computers and scanners as well as industrial machine vision will improve supply chain management while about one-third of suppliers cite mobile barcode label/thermal printers, wearable computers and location technology as the technologies to do so.