Zebra Survey Shows Eight-in-10 Millennials Expect More Transparency in Automotive Manufacturing - Seite 3

Overall, seven-in-10 automotive industry decision-makers agree digital transformation is a strategic priority for their organization. In the next five years, they anticipate expanding their use of technology with 47% focused on additive manufacturing/3D printing and 45% on supply chain planning solutions.

KEY REGIONAL FINDINGS

North America

• Eighty-three percent of automotive industry decision-makers agree the pace of technological innovations is accelerating at a rate their organization is struggling to keep up with; this is the highest of any region.
• They feel they are under pressure to build strategic partnerships with technology companies in order to cut costs and mitigate risk with next-generation mobility production (83%) as well as greater visibility across the supply chain (83%).

Europe

• Automotive industry decision-makers are increasingly focused on expanding sustainability, waste reduction, and environmental protection initiatives.
• Twenty-seven percent say these initiatives are drivers of financial performance and growth, and 49% expect it to be within the next five years.

Asia Pacific

• Nineteen percent of automotive industry decision-makers foresee an increased focus on internal combustion engine (ICE) vehicle production over the next five years.
• Meanwhile, 39% of these decision-makers are also building capacity for next-generation options, such as electric vehicles.

Latin America

• Eighty percent of consumers are most concerned about the use of data collected from their vehicle, compared to the global average of 74%.
• Nearly half (47%) of fleet managers would like to see the automotive industry focus on ensuring automotive data is kept safe, secure, and private, compared to 32% globally.

SURVEY BACKGROUND AND METHODOLOGY

Zebra conducted the Automotive Ecosystem Vision Study among a global audience of 1,336 respondents including automotive industry decision-makers – including OEMs and suppliers – fleet managers and consumers. The study aimed to gauge industry views, priorities and expectations the industry faces and the challenges and opportunities resulting from rapid digital transformation. All data was collected and tabulated by third-party research firm Azure Knowledge Corporation.