VideoAmp and Warner Bros. Discovery Announce Audience Measurement Agreement - Seite 2

According to this client analysis, brands that took advantage of advertising with Warner Bros. Discovery in October achieved, on average, a 1.2X greater reach per spot within the Warner Bros. Discovery Prime portfolio. The differential was even greater among affluent audiences (2.3X higher reach per spot in households with household income over $100K+).

Born out of the industry demand for holistic, reliable, cross-screen measurement, this agreement enables Warner Bros. Discovery to execute a major shift from traditional forms of measurement and more accurately present the true value of their ad inventory, redefining how media is bought and sold.

“The new data relationship between Warner Bros. Discovery and VideoAmp is a step forward in better third-party measurement for the industry. For Omnicom Media Group, it has the added benefit of aligning with our existing Omni Cross-Screen Insights capability and will help us close the loop for end-to-end planning through activation and measurement," said Ralph Pardo, CEO, Omnicom Media Group.

This deal includes VideoAmp providing a full measurement suite to Warner Bros. Discovery across the company’s vast ecosystem of networks and streaming properties.

About VideoAmp

VideoAmp is an advertising measurement, planning and optimization platform increasing the value of advertising by redefining how media is valued, bought and sold. Our platform automates advertising workflows, deduplicates audiences across traditional TV, streaming video, digital media and walled gardens and connects media exposures to an advertiser’s sales. By unlocking new value for the entire ecosystem, our platform allows brands, agencies and ad sellers to align on VideoAmp’s independent measurement as a new media currency to transact against. We are powering a more effective three-way value exchange that results in increasing the return on media investment for advertisers, increasing revenue for ad sellers and providing a better viewing experience for consumers. VideoAmp is headquartered in Los Angeles with offices across the United States. To learn more, visit videoamp.com.

About Warner Bros. Discovery:

Warner Bros. Discovery (Nasdaq: WBD) is a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of content and brands across television, film and streaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Pictures, Warner Bros. Television, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230103005170/en/

The Warner Bros. Discovery (A) Stock at the time of publication of the news with a raise of +2,24 % to 9,11EUR on Tradegate stock exchange (03. Januar 2023, 14:52 Uhr).