EQT Growth to acquire GotPhoto, a leading vertical software platform helping photographers spend less time behind their desk and more time behind the lens
- GotPhoto is dedicated to making photographers' lives easier and more efficient. The Company provides an end-to-end workflow and e-commerce solution enabling its customers to digitalize key parts of their workflow, from photo management to payment and marketing automation, to order fulfilment, combining high functionality with a user-friendly platform
- With over 4,000 customers in the US, UK and DACH, GotPhoto is already one of the largest players in the workflow and e-commerce solution market for volume photography, which is expected to grow 24% year-on-year through 2027
- EQT Growth, in partnership with GotPhoto's founders and management team, will support the Company's continued organic and inorganic growth plans in its core markets and expansion into additional verticals and geographies, while further investing in the Company's platform, product and commercial excellence
STOCKHOLM, March 28, 2023 /PRNewswire/ -- The EQT Growth fund ("EQT" or "EQT Growth") has entered into an agreement to acquire a majority stake of GotPhoto Company ("GotPhoto" or "the Company") from its founders, existing angel investors, and management team, who will remain minority owners. GotPhoto's management team, including its CEO, Benedikt Greifenhofer, will continue to lead the Company, building on its strong track record of growth. As part of the transaction, EQT Growth will also invest additional primary capital into the business to further accelerate the company's organic growth, including product & tech investments, as well as capitalize on attractive inorganic opportunities in the market.
Founded in 2012 and headquartered in Berlin, Germany, GotPhoto (and its German brand, fotograf.de) are dedicated to making the lives of photographers easier and more efficient, helping them spend less time behind their desk and more time behind the lens. By enabling photographers to digitalize key parts of their workflow, including photo management, photo editing, marketing automation, payment, and order fulfillment, GotPhoto effectively powers the daily operations of photographers, allowing them to save significant time and effort across photo shoots. The Company - which has over 4,000 customers, primarily SMBs and "solopreneur" photographers, across the US, UK and DACH - has managed to build a strong reputation as a leading vertical software solution within the people photography segment across its core markets, while being bootstrapped.