Atlas Global Brands Provides Corporate Update and Outlines Growth Strategy

• Strong execution since going public on the Canadian Securities Exchange (the “CSE”) in January 2023
• Atlas launches D*gg Lbs brand in collaboration with Snoop Dogg, first SKUs ready for OCS summer product call
• Solidifying integrated value chain with Canadian cultivation facilities and Israeli acquisitions
• Streamlining operations and leveraging existing value chain capabilities
• Atlas will host an investor webinar on June 22 at 8 AM PT/ 11 AM ET
  
  

CHATHAM, ONTARIO and TEL-AVIV, ISRAEL, June 07, 2023 (GLOBE NEWSWIRE) -- Atlas Global Brands Inc. (“Atlas Global”, “Atlas” or the “Company”) (CSE: ATL), a cannabis company with expertise across the value chain, is pleased to provide an update on the Company’s recent milestones, business integration activities and global growth catalysts. Atlas will also host a webinar on June 22, 2023, to provide an overview of the Company and its strategic objectives ahead. Investors can register to attend here. A recording of the webinar will be made available on Atlas’ investor relations website.

Sales, Marketing and International Shipments

For the summer 2023 product call with the Ontario Cannabis Store (“OCS”) Atlas is excited to launch new products under its D*gg Lbs brand, in collaboration with Snoop Dogg. The Company entered into an exclusive licensing agreement with Snoop Dogg in March 2023 to launch new brands globally in legalized cannabis markets. All D*gg Lbs products are curated by Snoop Dogg himself, with the aim to deliver premium products in all cannabis categories. Atlas will launch the following products this summer through the OCS:

• Lodi Dodi OG 3.5g flower
• Cryptic Chronic 3.5g flower
• Cryptic Blueberry 1g Distillate Infused Blunt
• Juicy OooWee 2 x 0.5g Distillate Infused Pre-rolls
• Lodi Dodi OG 1g Blunt
• Cryptic Chronic 2 x 0.5g Blunts
• Cryptic Blueberry AIO 1g Vape
• Juicy OooWee AIO 1g Vape

Atlas expects to deliver its first shipment of D*gg Lbs products to Israel from its facility in Chatham, Ontario in late June 2023, shipping three new flower SKUs. The shipment to Israel will also include Atlas’ Vertical flower brand, for a total expected shipment of close to 400 kg in product.