Alkaline88 Single-Serve Products Now Available in Sprouts’ Grab-and-Go Coolers

The Alkaline Water Company Inc. (NASDAQ: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage company, today announced the expansion of their Alkaline88 1.5 Liter and 750ml Aluminum products’ distribution at Sprouts Farmers Markets.

The two single-serve products were already available chainwide on dry shelves and will now be accessible in the Grab-and-Go cooler section of the premium natural grocer. This move amplifies the brand’s exposure, reaching not only their regular water-aisle shoppers, but also attracting new consumers looking for a smooth hydration option from the cooler.

• The Alkaline88 750ml Aluminum bottle is available chain-wide in all Grab-and-Go coolers while the 1.5 Liter is a Grab-and-Go option in approximately 25% of Sprouts locations.
• The placement provides a great opportunity for Alkaline88 to capture the attention of shoppers outside the water aisle.

“We’re very pleased to have earned this increase in distribution points, especially since the introduction of the 750ml to Sprouts was quite recent,” said Frank Chessman, CEO and President of The Alkaline Water Company. “Given our consistently strong sales with Sprouts, we believe this strategic positioning in Grab-and-Go will further increase sales. Alkaline88 is now within reach of on-the-go shoppers who might not yet look for our product in the water aisle. Our conversion on trial has historically been quite strong, so we anticipate creating new Alkaline88 drinkers in Sprouts across the country.”

About The Alkaline Water Company:

The Alkaline Water Company is the Clean Beverage company making a difference in the water you drink and the world we share.

Founded in 2012, The Alkaline Water Company (NASDAQ: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88 delivers perfect 8.8 pH alkaline drinking water with trace minerals and electrolytes and boasts our trademarked “Clean Beverage” label.