Bright Mountain Media, Inc Announces Addition Of Renowned Global Industry Veteran In Media Services, To Its Board Of Directors

Jeff Hirsch Has 25+ Years Experience In Strategy Development, Sales Organization Structuring, International Expansion, And Marketing To Spur Growth Of Private And Public Companies

Mr. Hirsch Sees A Bright Future As Bright Mountain Fills A Critical Void In Audience Targeting

Boca Raton, FL, Aug. 24, 2023 (GLOBE NEWSWIRE) -- Bright Mountain Media, Inc. (OTCQB: BMTM) (“Bright Mountain” or the “Company”), a global holding company with current investments in digital publishing, advertising technology, consumer insights, and creative media services, today announced via an 8K¹ that on August 15, 2023, the Board of Directors (the “Board”) of Bright Mountain Media, Inc. (the “Company”) appointed Jeff Hirsch as a director of the Company, effective as of August 15, 2023. Mr. Hirsch qualifies as an independent director under the New York Stock Exchange listing standards.

Mr. Hirsch, 65, has over 25 years in technology, business and sales organization development, brand strategy and investor relations. From July 2016 to April 2023, Mr. Hirsch held various leadership roles at PubMatic including serving as Chief Commercial Officer. He also held prior executive roles as President of CPXi (now Digital Remedy), Chief Executive Officer of AudienceScience, Chief Marketing Officer of SundaySky, SVP of ValueClick, and was a founder and Chief Revenue Officer of Fastclick. Mr. Hirsch graduated from the University of California, Santa Barbara with a B.A. in Experimental Psychology.

He presently remains as a Strategic Advisor for PubMatic and is also the Founder of Executive Guru² where he shares his expertise in strategy development, sales organization structuring, international expansion, and marketing to spur growth of private and public companies.

Matt Drinkwater, Chief Executive Officer of the Company stated: "I am thrilled to have Jeff join our Board. Jeff has worn every hat in digital media, not just as an observer, but as a participant. His impact is felt all across the media industry. He is joining at a critical time. The acquisition of Big Village was, in part, to enable us to create a next generation targeting capability. As I've said, we know that audience targeting is going through a transformation as regulation impacts things like third party cookies and personal data. Jeff is here to help us take our existing solution to this emerging problem to the next level.”